Fieldwork Becomes Official Non-Alcoholic Beer Partner for San Jose Sharks
In an exciting announcement for beer enthusiasts and sports fans alike, Fieldwork Brewing has officially joined forces with the San Jose Sharks as their designated non-alcoholic craft beer partner. This multi-year collaboration is set to enhance the game day experience for fans visiting the SAP Center and Tech CU Arena. As part of this partnership, Fieldwork will roll out a range of its award-winning non-alcoholic beers, catering to both designated drivers and those simply wanting to enjoy a flavorful beverage without the alcohol.
The lineup includes popular selections like Headliner NA IPA and Day Money NA Grapefruit Blonde, showcasing the same commitment to quality and taste that Fieldwork is known for in its traditional brews. With the Sharks’ home opener fast approaching, fans can look forward to enjoying these exceptional non-alcoholic options alongside Fieldwork’s regular beer offerings at various concession stands and premium lounges throughout the arenas.
Mike McCarroll, the Vice President of Guest Experience for the San Jose Sharks, expressed enthusiasm about the partnership, emphasizing that fans have long sought more inclusive beverage choices that do not compromise on flavor. Given Fieldwork’s strong local presence and dedication to craft, the partnership promises to elevate the in-arena experience significantly.
Founded in Berkeley, California, Fieldwork Brewing has become a staple in Northern California’s craft beer scene with ten vibrant locations that serve as community hubs. This collaboration marks Fieldwork’s expansion into the South Bay, emphasizing its commitment to not only quality beverage offerings but also excellent hospitality. Barry Braden, the CEO of Fieldwork, noted that hockey nights are fundamentally about community and shared experiences. By integrating their non-alcoholic offerings into Sharks games, they aim to create inclusive moments that everyone can enjoy together, whether at the arena or during celebrations at home.
As part of the partnership, NHL star Tyler Toffoli will play a key role, participating in co-branded campaigns and special events throughout the season. He expressed his excitement about the collaboration, highlighting the impressive taste of Fieldwork’s non-alcoholic beers, which he believes will appeal to fans looking for authentic craft beer choices.
The launch of this partnership will commence on October 9, 2025, with non-alcoholic Fieldwork beverages available at a variety of venues within the SAP Center, including various clubs and select premium suites. Furthermore, limited-edition can designs featuring Sharks themes will be available at Fieldwork locations and participating stores across the Bay Area.
Fans can also anticipate a series of interactive experiences, including watch parties and meet-and-greets that leverage the shared enthusiasm for both craft beer and hockey. The partnership will also place a strong emphasis on responsible enjoyment, with educational initiatives developed jointly by Fieldwork and the Sharks, promoting a culture of mindful consumption.
This collaboration highlights not just the growing trend of non-alcoholic beverages in the sports and entertainment realm but also signifies a shift towards inclusivity at sporting events. Fieldwork is dedicated to providing quality beverages that serve to foster connection and enjoyment across diverse audiences.
For ongoing updates and more information about this partnership along with Fieldwork’s offerings, fans are encouraged to visit drinkfieldwork.com and follow them on social media. With the synergy between Fieldwork and the San Jose Sharks, this partnership is sure to create lasting memories for fans and members of the community alike.
The lineup includes popular selections like Headliner NA IPA and Day Money NA Grapefruit Blonde, showcasing the same commitment to quality and taste that Fieldwork is known for in its traditional brews. With the Sharks’ home opener fast approaching, fans can look forward to enjoying these exceptional non-alcoholic options alongside Fieldwork’s regular beer offerings at various concession stands and premium lounges throughout the arenas.
Mike McCarroll, the Vice President of Guest Experience for the San Jose Sharks, expressed enthusiasm about the partnership, emphasizing that fans have long sought more inclusive beverage choices that do not compromise on flavor. Given Fieldwork’s strong local presence and dedication to craft, the partnership promises to elevate the in-arena experience significantly.
Founded in Berkeley, California, Fieldwork Brewing has become a staple in Northern California’s craft beer scene with ten vibrant locations that serve as community hubs. This collaboration marks Fieldwork’s expansion into the South Bay, emphasizing its commitment to not only quality beverage offerings but also excellent hospitality. Barry Braden, the CEO of Fieldwork, noted that hockey nights are fundamentally about community and shared experiences. By integrating their non-alcoholic offerings into Sharks games, they aim to create inclusive moments that everyone can enjoy together, whether at the arena or during celebrations at home.
As part of the partnership, NHL star Tyler Toffoli will play a key role, participating in co-branded campaigns and special events throughout the season. He expressed his excitement about the collaboration, highlighting the impressive taste of Fieldwork’s non-alcoholic beers, which he believes will appeal to fans looking for authentic craft beer choices.
The launch of this partnership will commence on October 9, 2025, with non-alcoholic Fieldwork beverages available at a variety of venues within the SAP Center, including various clubs and select premium suites. Furthermore, limited-edition can designs featuring Sharks themes will be available at Fieldwork locations and participating stores across the Bay Area.
Fans can also anticipate a series of interactive experiences, including watch parties and meet-and-greets that leverage the shared enthusiasm for both craft beer and hockey. The partnership will also place a strong emphasis on responsible enjoyment, with educational initiatives developed jointly by Fieldwork and the Sharks, promoting a culture of mindful consumption.
This collaboration highlights not just the growing trend of non-alcoholic beverages in the sports and entertainment realm but also signifies a shift towards inclusivity at sporting events. Fieldwork is dedicated to providing quality beverages that serve to foster connection and enjoyment across diverse audiences.
For ongoing updates and more information about this partnership along with Fieldwork’s offerings, fans are encouraged to visit drinkfieldwork.com and follow them on social media. With the synergy between Fieldwork and the San Jose Sharks, this partnership is sure to create lasting memories for fans and members of the community alike.
Topics Consumer Products & Retail）
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