#Japan #Kamakura #Shoyo Transportation #Newmo Inc #Umikaze Transport

Newmo Launches Shoyo Transport in Shonan Area

In an ambitious move to enhance local mobility, Newmo Inc., a Tokyo-based mobility startup led by CEO Naoki Aoyagi, has officially established Shoyo Transport Co., Ltd. This new venture is set to open its operations in the picturesque Shonan area of Kanagawa Prefecture in August 2026, with recruitment for drivers and staff commencing immediately.

The Vision Behind Shoyo Transport

Newmo's mission, "Coloring Communities Through Mobility," emphasizes the importance of transportation services adaptable to the diverse needs of the local population and visitors alike. Since its inception in January 2024, Newmo has successfully integrated five taxi companies into its group, managing approximately 1,400 vehicles and employing over 2,400 staff across various locations, including Osaka, Kanagawa, Tokyo, and Okinawa.

Shoyo Transport is built on the foundation of Umikaze Transport—an esteemed member of the Newmo group which has been operational in the Keihin and Shonan areas, known for its history and reliability. Shoyo Transport aims to create a new model for taxi services in the Shonan region while ensuring high hygiene standards and excellent customer service, thus appealing to both residents and tourists.

The name "Shoyo" is a thoughtful blend of the characters for "Shonan" and "Hayama," reflecting the company's commitment to serve the area and support all forms of daily and tourist mobility. The brand will leverage the distinctive coastal atmosphere that characterizes its service areas, championing the name Umikaze, embodying the essence of the delightful sea breeze.

Shonan Office Characteristics

Positioned in the city of Kamakura, known for its rich cultural heritage and fluctuating tourist demands, the Shonan office is uniquely situated to handle seasonal and time-based demand variations adeptly. With a keen understanding of local dynamics, the office aims to provide stable service while optimizing operations, thereby enhancing operational efficiency.

To achieve this, Shoyo Transport plans to implement cutting-edge DX and AI technologies, improving dispatch systems and operational protocols to ease the burden on drivers and ensure consistent service delivery. Whether for everyday commuting or special occasions, Shoyo Transport strives to meet a variety of transportation needs throughout the region.

Recruitment for Opening Drivers and Staff

Effective immediately, Shoyo Transport is actively recruiting for its inaugural team of drivers. The company welcomes not only seasoned professionals but also those new to the taxi industry, particularly focusing on young drivers in their 20s and 30s along with female drivers, reflecting a keen approach to workforce diversification.

Interested applicants can apply through the official Shoyo Transport website here.

A Message from Naoki Aoyagi, CEO of Shoyo Transport

Naoki Aoyagi asserts that Shoyo Transport is positioned to be a modern exemplar of taxi service, leveraging a legacy of reliable transportation while integrating advanced technology for a more sustainable and accommodating work environment. Shoyo Transport's intention is to continue being the preferred choice for the community’s transportation needs, balancing trust built over years with innovative advancements in mobility.

Office and Company Details

• - Shonan Office Location: 1-5-21 Tehiro, Kamakura City, Kanagawa Prefecture, 248-0036, Japan.
• - Shoyo Transport Co. Ltd. Overview: Founded in 2024, with its headquarters located at Toranomon 3-5-1, Toranomon 37 Mori Building, 11th floor, Minato-Ku, Tokyo, capital of ¥5 million. The company's primary business involves passenger automobile transport (taxi services).
• - Umikaze Transport Co. Ltd. Overview: Operating under a respected brand in Kanagawa, dedicated to delivering taxi services and automotive maintenance.

With a commitment to the community and innovative operational strategies, Shoyo Transport Co. Ltd. is gearing up for a successful launch, destined to enhance mobility in the Shonan area.