#United States #Los Angeles #Truelink Capital #GES #Viad Corp

Truelink Capital's Strategic Acquisition of GES

In a significant move that promises to reshape the landscape of the global exhibition and event industry, Truelink Capital has completed the acquisition of GES, a well-respected provider of event management solutions. This transaction was officially announced on December 31, 2024, and marks an important milestone for both companies involved.

Luke Myers, Co-Founder and Managing Partner at Truelink Capital, expressed excitement over this strategic partnership, emphasizing a shared vision for growth and innovation in the event management sector. “We are thrilled to officially begin our partnership with GES, a leader in the exhibition and event industry, and to build on its strong foundation,” said Myers. The acquisition aims at amplifying GES's strengths in creative design, logistics, and event management, as well as pursuing growth through strategic acquisitions. The focus will also be on expanding GES's agency presence in the competitive market.

GES, which has over 90 years of legacy in the industry, is known for delivering exceptional exhibition and event experiences worldwide. The company will now function as an independent entity under the leadership of Derek Linde, who continues as President and CEO. “We are thrilled to take the next step to become a standalone company,” Linde stated, highlighting the enhanced capabilities to provide extraordinary experiences to its global clientele.

With a workforce exceeding 2,600 professionals across North America, Europe, and Asia, GES brings forth comprehensive services that encompass strategy, creative design, logistical support, and event production. This diverse skill set allows GES to cater to various sectors, including healthcare, aerospace, automotive, technology, and retail. The company’s ability to offer end-to-end support for both live and virtual events showcases its versatility in meeting the evolving demands of the event industry.

Beyond its core competencies, GES has expanded its portfolio to include adjacent verticals, signifying its growth as a trusted ally for associations, exhibitors, and agencies. Its reputation for fostering long-term relationships with clients and partners has solidified GES's leadership position in the rapidly changing domain of brand activation.

The financial specifics of the transaction weren't disclosed, but it marks the sixth acquisition for Truelink Capital, a private equity firm that has been strategically focused on operational investments in industries including industrials and tech-enabled services. The firm aims to create long-term value by establishing partnerships with market leaders, and the acquisition of GES aligns perfectly with this vision.

In this latest transaction, BrightTower and Baird served as financial consultants to Truelink Capital, while legal support was provided by Kirkland & Ellis. On the other side, Moelis & Company LLC acted as the financial advisor and Latham & Watkins LLP provided legal advice for Viad Corp, GES's former parent company.

Truelink Capital, based in Los Angeles, prides itself on its industry expertise and commitment to fostering sustainable growth through transformative partnerships. As it invests from its $950 million fund, the company is set to leverage GES's existing market excellence and further enhance its operational efficiencies. This move could fundamentally alter GES's trajectory, ushering in a period of growth and innovation that promises to redefine the capabilities of event management.

GES, which historically functioned under Viad Corp, has now transitioned into an autonomous entity, with aspirations of leading the charge in creating engaging and impactful experiences. This move is seen not just as a business decision but as a transformative step that positions GES to tackle the challenges and opportunities ahead in the dynamic world of events.

As the global event industry continues to evolve, the strategic acquisition by Truelink Capital of GES signifies a bright future ahead, with a focus on creativity, operational excellence, and unparalleled service to clients worldwide. Stakeholders will be keenly watching how this new chapter unfolds, as GES aims to enhance its offerings and solidify its standing in the international market.