#United States #Chicago #Cision #GSA #Media Intelligence

Cision Simplifies Government Access to Media Intelligence

Cision, a leader in media intelligence solutions, has taken a major step forward in supporting public sector organizations. On November 12, 2025, the company announced that its Media Intelligence and News Briefing Services can now be accessed directly by federal, state, and local agencies through the U.S. General Services Administration (GSA) Schedule. This initiative is poised to revolutionize how government entities procure vital media insights and intelligence.

Streamlined Procurement

Traditionally, navigating the procurement process for media intelligence has been fraught with challenges, often taking months and hindering timely access to crucial data. However, Cision's involvement with the GSA Schedule significantly cuts down purchasing timelines from months to mere weeks. Agencies can now procure analyst-curated Briefings and media intelligence solutions more efficiently, allowing government communicators to monitor pertinent issues and relay information to the public with confidence. This development marks a vital improvement in governmental communications, where transparency and rapid response to emerging issues are essential.

Reinforcing Transparency and Trust

Guy Abramo, CEO of Cision, expressed pride in extending support to government bodies by providing data-driven insights that enhance public trust and transparency. The platform's offerings are designed to empower government communicators who play a crucial role in shaping the public's understanding of various matters. As Gianna Jackson, Chief Revenue Officer for the Americas at Cision, pointed out, by removing barriers in the procurement process, Cision facilitates easier access to reliable intelligence.

Key Features of Cision's Media Intelligence

Cision's media intelligence incorporates a robust combination of human expertise and AI-assisted tools, resulting in timely and relevant insights for public sector teams. Some distinguishing features made available through the GSA listing include:

• - Streamlined Procurement: The reduction in procurement timelines from months to weeks ensures that agencies can respond swiftly to needs and concerns.
• - Competitive Rates: With pre-negotiated rates, agencies enjoy best-in-market value for the services obtained.
• - GSA Advantage!® Access: This platform offers easy entry with contract terms that are already vetted for compliance with federal regulations.

A Unifying Goal

Being listed on the GSA Schedule goes beyond mere compliance—it represents an opportunity to enable public servants to communicate more effectively with the populace. Cision is committed to equipping government agencies with the tools necessary to excel in a data-driven world and meet the demand for timely and relevant information.

The Impact on Government Communication

The implications of this announcement extend far beyond a new procurement option. With easier access to Cision's insights, government agencies are set to enhance their communication strategies. This facilitates informed discussions on urgent issues, allowing for a more responsive and responsible approach to public information dissemination. In an era where information can significantly impact public opinion and trust, Cision’s solutions stand poised to drive meaningful change in the landscape of government communications.

Conclusion

As Cision continues to innovate and break down barriers, its role in aiding government transparency and communication is increasingly invaluable. The integration of media intelligence through GSA procurement offers a new realm of possibilities for fostering an informed citizenry and reinforcing trust between governmental bodies and the people they serve. With over 75,000 organizations already leveraging Cision’s intelligence tools, including 84% of Fortune 500 companies, the trend towards enhanced accessibility and efficiency in governmental communications is set to mirror these successes on a national scale.