Quad and Scandinavian Designs Forge New Marketing Partnership for Growth
In a significant development for the marketing world, Quad/Graphics, Inc. (NYSE: QUAD), known for its comprehensive solutions addressing intricate challenges in the marketing landscape, has been appointed as the agency of record (AOR) for Scandinavian Designs. This well-regarded nationwide retailer, celebrated for its modern home furnishings, has opted for this strategic partnership to unify its creative and media strategies under one umbrella, predominantly focusing on seamless marketing integration.
This collaboration highlights Scandinavian Designs' commitment to enhancing its e-commerce presence, revitalizing its catalog for better consumer engagement, and solidifying brand equity across multiple markets in the United States. With store locations in over 50 U.S. markets, Scandinavian Designs aims to leverage Quad’s expertise to refine the shopping experience through innovative consumer interactions, whether online, in-store, or at home.
Mark Gehler, Chief Administrative Officer at Scandinavian Designs, emphasized that this partnership showcases the effectiveness of Quad's integrated marketing strategy. "We are thrilled to collaborate with a partner capable of transforming how consumers shop for furniture, ultimately establishing Scandinavian Designs as a staple in households across America," he stated. This exciting venture will involve "Betty," Quad's creative division, and "Rise," its media entity, which will work collaboratively to offer strategic direction, content production, and robust analytics services to drive omnichannel growth.
Furthermore, Quad will reintroduce Scandinavian Designs’ catalog—previously discontinued—into their marketing toolkit, aiming to redefine the furniture shopping paradigm. By employing advanced data analytics via their proprietary stack, Quad is set to strategically target the optimal markets nationwide, enhancing Scandinavian Designs' outreach to potential consumers and fostering measurable impact on brand perception and sales growth.
Kevin Bridgewater, Senior Vice President of Strategic Retail Solutions at Quad, expressed enthusiasm regarding Scandinavian Designs' trajectory. "This moment marks an exciting transformation for Scandinavian Designs," he stated. "They are scaling rapidly, creating authentic omnichannel experiences through extensive in-store and online approaches, all while exploring new markets for national expansion. Our holistic service offerings are tailored to facilitate such growth trajectories, enabling us to innovate continuously for our clients."
This partnership also resonates with consumer trends. Recent findings from The Harris Poll and Quad revealed that a significant 78% of Generation Z and Millennial consumers are in favor of brands enhancing physical shopping experiences with digital touchpoints, rather than replacing them. Moreover, 65% of shoppers across all demographics are enthusiastic about receiving catalogs from their favorite brands—highlighting a shift toward integrating traditional marketing methods with digital strategies.
Scandinavian Designs Furniture is celebrated for its contemporary offerings rooted in Nordic culture and quality craftsmanship. From living room and dining room essentials to modern office furniture and an array of decor items, the brand caters to a diverse clientele. Founded in 1963, Scandinavian Designs also operates 44 showrooms across 15 states, maintaining its status as a leader in the Nordic-inspired furniture sector.
Similarly, Quad/Graphics, identified as a marketing experience (MX) company, focuses on direct consumer engagement through its comprehensive MX Solutions Suite, harmonizing marketing and print services. By simplifying marketing complexities, Quad facilitates efficient execution of marketing strategies across multiple channels, enhancing effectiveness and delivering value to its clients. As a well-regarded commercial printer and a key player within the marketing domain, Quad is committed to pioneering innovative solutions tailored to meet client demands. With significant expertise and a workforce of around 11,000 employees strewn across 11 countries, Quad serves a diverse client base, including prominent brands operating in various industries with an emphasis on retail and consumer engagement.
In summary, this strategic partnership between Quad and Scandinavian Designs is poised to redefine furniture shopping in terms of consumer engagement and accessibility. Through innovative marketing approaches and a commitment to excellence, both brands aim to not only grow their market presence but also enrich consumer experiences across the nation.
This collaboration highlights Scandinavian Designs' commitment to enhancing its e-commerce presence, revitalizing its catalog for better consumer engagement, and solidifying brand equity across multiple markets in the United States. With store locations in over 50 U.S. markets, Scandinavian Designs aims to leverage Quad’s expertise to refine the shopping experience through innovative consumer interactions, whether online, in-store, or at home.
Mark Gehler, Chief Administrative Officer at Scandinavian Designs, emphasized that this partnership showcases the effectiveness of Quad's integrated marketing strategy. "We are thrilled to collaborate with a partner capable of transforming how consumers shop for furniture, ultimately establishing Scandinavian Designs as a staple in households across America," he stated. This exciting venture will involve "Betty," Quad's creative division, and "Rise," its media entity, which will work collaboratively to offer strategic direction, content production, and robust analytics services to drive omnichannel growth.
Furthermore, Quad will reintroduce Scandinavian Designs’ catalog—previously discontinued—into their marketing toolkit, aiming to redefine the furniture shopping paradigm. By employing advanced data analytics via their proprietary stack, Quad is set to strategically target the optimal markets nationwide, enhancing Scandinavian Designs' outreach to potential consumers and fostering measurable impact on brand perception and sales growth.
Kevin Bridgewater, Senior Vice President of Strategic Retail Solutions at Quad, expressed enthusiasm regarding Scandinavian Designs' trajectory. "This moment marks an exciting transformation for Scandinavian Designs," he stated. "They are scaling rapidly, creating authentic omnichannel experiences through extensive in-store and online approaches, all while exploring new markets for national expansion. Our holistic service offerings are tailored to facilitate such growth trajectories, enabling us to innovate continuously for our clients."
This partnership also resonates with consumer trends. Recent findings from The Harris Poll and Quad revealed that a significant 78% of Generation Z and Millennial consumers are in favor of brands enhancing physical shopping experiences with digital touchpoints, rather than replacing them. Moreover, 65% of shoppers across all demographics are enthusiastic about receiving catalogs from their favorite brands—highlighting a shift toward integrating traditional marketing methods with digital strategies.
Scandinavian Designs Furniture is celebrated for its contemporary offerings rooted in Nordic culture and quality craftsmanship. From living room and dining room essentials to modern office furniture and an array of decor items, the brand caters to a diverse clientele. Founded in 1963, Scandinavian Designs also operates 44 showrooms across 15 states, maintaining its status as a leader in the Nordic-inspired furniture sector.
Similarly, Quad/Graphics, identified as a marketing experience (MX) company, focuses on direct consumer engagement through its comprehensive MX Solutions Suite, harmonizing marketing and print services. By simplifying marketing complexities, Quad facilitates efficient execution of marketing strategies across multiple channels, enhancing effectiveness and delivering value to its clients. As a well-regarded commercial printer and a key player within the marketing domain, Quad is committed to pioneering innovative solutions tailored to meet client demands. With significant expertise and a workforce of around 11,000 employees strewn across 11 countries, Quad serves a diverse client base, including prominent brands operating in various industries with an emphasis on retail and consumer engagement.
In summary, this strategic partnership between Quad and Scandinavian Designs is poised to redefine furniture shopping in terms of consumer engagement and accessibility. Through innovative marketing approaches and a commitment to excellence, both brands aim to not only grow their market presence but also enrich consumer experiences across the nation.
Topics Consumer Products & Retail）
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