A Celebration of Bread: The 1010 Bread Festival at Kitasenju Marui
This autumn, Kitasenju Marui is hosting the highly anticipated annual event, the
1010 Bread Festival. Located directly adjacent to Kitasenju Station, this festival makes it easy for local residents and commuters to enjoy delectable offerings from various bakeries. Each week, a new bakery will join the lineup, allowing visitors to experience and purchase their favorite breads multiple times throughout the festival's duration. It's a bread lover's paradise!
What to Expect at the Festival
From October 29 to November 4, attendees can look forward to the first wave of bakery pop-ups, featuring a variety of unique and traditional baked goods. Here’s a sneak peek at the outstanding shops participating in the first phase:
1. Milk Bread Specialty Shop Miruku
Indulge in the rich and creamy flavors of
Milk Bread crafted by a dedicated milk producer. This handmade delight is prepared with love in their kitchen and promises a memorable taste with each bite. Its soft texture and gently sweet milky aroma create a blissful experience that is hard to forget.
2. LA PANADERIA DOTS
Originating from the land of donuts in Europe,
LA PANADERIA DOTS makes its debut in Japan. This specialty donut shop features an array of flavors from classics to vibrant and colorful creations, each boasting a unique and chewy texture that sets them apart from ordinary donuts. Visitors can savor these delightful treats until November 11.
3. THE BAGEL STAND
Bringing the essence of New York bagels to Japan,
THE BAGEL STAND imports traditional bagels made with long fermentation techniques. Baked in a wood-fired oven, these bagels deliver an unmatched chewiness and deep flavor, perfect for enjoying on their own or warmed for fresh taste. This genuine New York experience will be available until November 11.
4. Honey & Honey
Explore the exquisite natural flavors of Northern Europe with
Honey & Honey, a premium raw honey specialist. Offering 100% pure, unheated, and pesticide-free honey, this store is a treasure trove for health enthusiasts. The rich and nourishing honey is not only delicious but also beneficial for beauty and health.
5. Blanger Asanoya
Since its establishment in 1933,
Blanger Asanoya has been committed to upholding traditional baking techniques while utilizing carefully selected ingredients, including regional Shinshu products. Their freshly baked goods emit enticing aromas that enhance the bread's flavors, creating an unforgettable tasting experience.
6. HANAMEKI
Known for their popular fruit sandwiches,
HANAMEKI takes it up a notch by incorporating a generous amount of fruit within the bread, not just on the surface. Crafted entirely by hand, this delightful offering features seasonal fruits and creamy cheese in a refreshing blend.
7. LA・PAN
Experience the gentle aroma and creamy richness of
LA・PAN. This bakery emphasizes quality ingredients and meticulous preparation methods, ensuring a delicious experience whether enjoyed fresh and plain or as part of a meal.
A Second Round of Flavor Awaits
Following the initial week, the festival will transition from November 5 to November 11 with a new set of participating bakeries:
1. Shibusawa Ippinkan
This shop introduces a quirky item:
'Banknote Bread,' which mimics the appearance of Japanese currency in an astonishing way. Crafted from high-quality domestic wheat and fermented butter, its brioches are extraordinary in both look and flavor.
2. Ogino Bread
Established in 1960,
Ogino Bread is a time-honored bakery presenting their famed
Tanzawa Anpan. This indulgent sweet bun, featuring a thick layer of sweet red bean paste wrapped in a soft and uniquely blended brioche dough, is perfect for Japanese palates.
3. hitotema
The heartfelt philosophy behind
hitotema aims to warm the hearts of its customers with every bite. With a commitment to using only premium butter and no preservatives or additives, their breads uphold the natural flavors of their ingredients for a comforting experience.
Event Details
The
1010 Bread Festival will be located at the 2nd-floor event space of Kitasenju Marui. The schedule is as follows:
- - Phase 1: October 29 (Wednesday) - November 4 (Tuesday)
- - Phase 2: November 5 (Wednesday) - November 11 (Tuesday)
- - Opening Hours: 10:00 AM - 8:00 PM (Until 6:30 PM on the final day, November 11)
Don’t miss out on this fabulous opportunity to explore the delightful world of bread this autumn at Kitasenju Marui!