The Exciting Partnership of GREY GOOSE Vodka and Josh Hart at the US Open: A Toast to Celebration

GREY GOOSE Vodka Celebrates 20 Years at the US Open with Josh Hart

As the US Open® returns, so does GREY GOOSE® vodka, marking its landmark 20th year at this prestigious tennis tournament. Throughout these decades, GREY GOOSE has successfully built a solid reputation as one of the longest-running partnerships between a spirit brand and an athletic event, becoming intertwined with the essence of the US Open as much as the game itself. Notably, the GREY GOOSE Honey Deuce® cocktail has evolved into a beloved ritual, a symbol of celebration and enjoyment during the tournament.

In 2026, GREY GOOSE is set to elevate the experience by partnering with basketball star Josh Hart, known for his competitive edge and spirited nature. Fresh off a championship win, Hart embodies the essence of New York sports, making him the ideal face of GREY GOOSE's vibrant campaign this season.

Hart's new collaboration features him promoting the GREY GOOSE Honey Deuce® cocktail, a refreshing mix of GREY GOOSE vodka, fresh lemonade, raspberry liqueur, and garnished with delightful melon balls. Often recognized as an icon of the US Open, this cocktail has become synonymous with the tournament's festive atmosphere.

In an engaging piece of content launching their partnership, Josh Hart will humorously demonstrate how to prepare the cocktail during a mock press conference. Fans will also have the chance to actively participate and share their moments, capturing the spirit of the competition through their cameras. The Last Serve Bar event will take this interaction up a notch by offering tennis enthusiasts the chance to enjoy a complimentary GREY GOOSE Honey Deuce® cocktail at Grand Central Terminal during the first weekend of September.

Aiming to extend the social experience beyond the stadium, The Last Serve Bar invites fans and commuters alike to share in the excitement of the US Open. Customers can indulge in the signature cocktail from September 2-3, 2026, translating the thrill of professional tennis into everyday life.

Hart expressed his admiration for the energy surrounding New York sports fans, remarking, “They ride for their teams, and I experienced that firsthand during our championship season. The energy in this city is unmatched, and the US Open brings that same excitement every year.” His enthusiastic commitment to helping fans celebrate the tournament with the iconic GREY GOOSE Honey Deuce® cocktail resonates with the brand's goal of honoring the connection between sport and culture.

For fans present at the event, GREY GOOSE will be operating branded cocktail bars across various locations within the USTA Billie Jean King National Tennis Center. This includes the Food Village, Louis Armstrong Stadium, and across other lively spots, showcasing the cocktail that has continued to gain recognition year after year. Notably, sales for the GREY GOOSE Honey Deuce® have skyrocketed by 32% year-over-year in 2025, emphasizing its growing popularity.

In addition to the event activations, GREY GOOSE aims to celebrate the cultural significance of the tournament, as well as the city itself. This year is particularly special; it follows the Knicks' long-awaited championship, hence partnering with Josh Hart marks not just a celebration of tennis, but a tribute to New York's vibrant sports legacy.

Continuously striving for excellence, GREY GOOSE underscores its commitment to craftsmanship and quality. Made from single-origin Picardie wheat and pure spring water from a natural limestone well, every bottle embodies the essence of exceptional vodka.

In conclusion, as GREY GOOSE vodka and Josh Hart rally together for the 2026 US Open, they curate an unforgettable experience, inviting fans to raise a glass to remarkable sporting moments. The vibrant spirit of New York unites through the GREY GOOSE Honey Deuce® cocktail, offering everyone a chance to savor their enthusiasm for tennis while creating lasting memories during this iconic event.