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PRophet and Hootsuite Strengthen Their Collaboration

In an exciting development for the world of social media intelligence, PRophet has announced the expansion of its global partnership with Hootsuite, a leader in social and media analytics. Announced during the prestigious Cannes Lions International Festival of Creativity, this collaboration is set to revolutionize how modern communicators access and integrate media intelligence.

This strategic partnership is built on a solid foundation, having initially partnered under the UNICEPTA brand for a decade. The new agreement aims to leverage both companies' strengths, enabling them to provide a more comprehensive solution that merges social and traditional media intelligence.

Enhanced Integration for Greater Insight

Through this partnership, PRophet plans to embed Hootsuite’s advanced social listening capabilities into its existing MIND media intelligence platform using an API. This integration promises to deliver a more seamless experience for clients, who are increasingly demanding comprehensive intelligence across both earned and social channels. Moreover, it will enhance the profiles of journalists and media outlets, enriching them with vital social data like verified handles and audience insights.

Aaron Kwittken, the Global CEO and Founder of PRophet, emphasized that this integration is not merely a technical enhancement but a significant strategic shift. He stated, "By merging PRophet's AI-driven technology with Hootsuite's unparalleled social listening capabilities, we are embarking on a new era of insight-driven storytelling for communicators worldwide."

A Unified Solution Across Stagwell's Marketing Cloud

PRophet’s positioning under Stagwell's Marketing Cloud facilitates a unique opportunity where this exclusive agreement applies to all Stagwell agencies. This means that agencies within the network will access Hootsuite's services exclusively through PRophet, simplifying the technology landscape and procurement processes. Irina Novoselsky, CEO of Hootsuite, noted, "This integration marks a new and meaningful chapter in our partnership. By combining our technologies, we are empowering clients to transition from data to actionable insights with unprecedented speed."

Benefiting a Diverse Client Base

The partnership already serves several hundred clients spanning various sectors such as consumer goods, healthcare, financial services, and technology. The growth of this partnership further solidifies mutual support, with Hootsuite recommending PRophet as its preferred earned media solution. In return, PRophet is introducing Hootsuite to its expanding client base with social media performance needs.

In conclusion, this expanded partnership marks a pivotal moment for both PRophet and Hootsuite as they strive to redefine media intelligence by using AI to create a seamless experience for communicators. As the landscape of media evolves, this collaboration promises to enhance the way brands and agencies utilize data, ultimately leading to better storytelling and engagement with their audiences.

For more details on PRophet’s offerings, please visit PRophet's website and discover the future of media intelligence.