CoCo Gourmet and Miao Gourmet Series Expand to Over 2000 Stores Nationwide

Expanding Horizons for Pet Health: CoCo Gourmet and Miao Gourmet Series

The pet food landscape is evolving dramatically, driven by increasing awareness among pet owners about the health of their furry companions. CoCo Gourmet and Miao Gourmet, notable brands under Biofilia Co., Ltd., have recently announced a significant achievement: their handcrafted pet food series has expanded to over 2000 retail locations nationwide. This milestone reflects the growing demand for high-quality pet food, particularly in the cat food segment, where the ‘Nyatch’ puree option has seen rapid growth, providing cat owners with new choices that enhance store value.

Since launching their wholesale initiatives in early 2024, the number of retail locations has increased steadily, and projections indicate that by November 2025, this figure could nearly quintuple. This remarkable expansion is occurring in tandem with shifts in the Japanese pet market, which is increasingly oriented towards health-conscious consumers prioritizing high-value food products. According to the 2025 Pet Business Survey, the total market for pets in Japan is expected to grow to 1.91 trillion yen, a rise of 2.6% from the previous year.

The Shift Towards Quality

The transformation from focusing solely on quantity or affordability to embracing premium, human-grade, and additive-free options is becoming the new normal for pet owners. No longer is it acceptable to compromise on the quality of food for pets; the emphasis now lies on ensuring that what is offered is beneficial for their health. This trend is changing how pet owners approach decisions concerning their pets’ diets—creating a preference for natural ingredients and sustainable practices.

To meet this demand, CoCo Gourmet offers several product lines: the frozen-type ‘CoCo Gourmet’, room temperature ‘CoCo Gourmet Retort’, dry food options, therapeutic diets, as well as Miao Gourmet’s frozen meals and the popular ‘Nyatch’ puree. Each of these products not only prioritizes quality but also appeals to gourmet tastes, thereby contributing to effective shelf management and turnover rates in stores.

A New Approach to Cat Treats

Within the treats segment, cats present a unique challenge due to their specific dietary needs. Traditionally, treats have focused mostly on palatability; however, many pet owners face a dilemma: how to choose between nutrition and their pets' preferences. Enter Nyatch—celebrating its first anniversary on December 4, 2025—it resolves this dilemma by combining great taste with superior nutritional value, allowing owners to feel good about what they’re feeding their beloved pets.

The packaging and form factor of Nyatch, designed to be easily accessible and convenient for everyday shopping, has significantly increased its reach, with over 500 stores adopting it within just ten months of its launch. Many buyers have expressed satisfaction with Nyatch, highlighting its high-quality ingredients, appealing nature for even picky eaters, and assurance that it’s both domestically produced and additive-free.

Collaborative Promotions

In August 2025, CoCo Gourmet partnered with the popular YouTube channel “Maron (漢)” showcasing the lifestyle of a toy poodle to promote its product in stores like Petemo under the Aeon Group. The promotional video has garnered over 100,000 views, exemplifying the effectiveness of modern marketing endeavors in building brand awareness.

Seeking Partnerships

As Biofilia looks to bolster its presence in the market, they are actively seeking additional retail partners around the country to incorporate the CoCo and Miao product lines. If you are interested in joining their dynamic team, the company welcomes inquiries via their website.

Upcoming Goals

Moving forward, Biofilia aims to transition from merely increasing the number of stores to maximizing revenue per location. This strategy entails enhancing joint promotions for products like Nyatch and CoCo Dry, amongst others, allowing for sustained growth after the initial introduction.

Using retail and online sales data, the company intends to forecast demand and improve inventory turnover rates further, creating a robust framework for its product offerings.

Conclusion

As consumer values shift toward health and quality, brands like CoCo Gourmet, Miao Gourmet, and its Nyatch puree are not only thriving but are reshaping the entirety of the pet food market. By continuing to innovate and respond to the needs of today’s health-conscious pet owners, Biofilia is setting new standards in the industry for quality and care.

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