#Japan #Digital Marketing #Shibuya #AKT Health #RWD Analytics

Revolutionizing Decision-Making in Healthcare

In recent years, the healthcare and medical industries have begun to leverage Real-World Data (RWD) obtained from various sources like electronic health records, medical applications, and wearable devices. This data has the potential to offer insights into patient behaviors and treatment processes. The Japanese government has been actively promoting healthcare digital transformation (DX), creating a surge in demand for efficient data utilization. According to the IMARC Group, the health and wellness market in Japan is projected to reach 214.5 billion USD by 2025 and expand to 291.7 billion USD by 2034, with an annual growth rate of 3.47%.

Despite this promising landscape, challenges remain in analyzing and reporting the massive datasets collected. Traditional methods are time-consuming and costly, which delays the practical implementation of insights into marketing strategies and business decisions. Specifically, in digital marketing and omnichannel initiatives, slow analysis and reporting cycles inhibit a company's ability to respond effectively to changes in patient needs.

AKT Health's Solution

Innovative Data Utilization Framework

AKT Health, headquartered in Shibuya, Tokyo, led by CEO Talapragada Aditi Kumar, is making strides in revolutionizing how patient data analytics are approached. By integrating AI technologies and automation, the company has enhanced its data utilization framework to allow for quicker and more cost-effective analysis of RWD.

1. Cost-Effective and Speedy AI Analysis
AI and automation now enable rapid extraction of key metrics needed for marketing and decision-making initiatives. This new approach significantly reduces time and costs compared to traditional analytical processes.

2. Real-Time Dashboard Visualization
Results are managed through a centralized dashboard, allowing real-time access to diverse channels' performance, patient behavior, and response trends. This setup fosters a shared understanding across departments, supporting quicker decision-making.

3. Support for Omnichannel and Digital Marketing
By consolidating data from various channels—such as web, app, and CRM—AKT Health provides comprehensive support for optimizing marketing strategies focused on digital platforms.

4. Objective Decision-Making Based on Real-World Data
The analysis is grounded in actual patient behaviors, enabling evidence-based decision-making that does not rely on assumptions or individual experiences.

Future Outlook

Moving forward, the key to gaining a competitive edge in the healthcare sector will not just be about the amount of data available, but how quickly and cost-effectively that data can be utilized for decision-making. AKT Health reiterates its commitment to placing real-world data and AI at the core of its operations, providing healthcare organizations with the ability to access data in real-time and take immediate action. By facilitating low-cost and rapid analysis alongside effective dashboard usage, AKT Health aims to enhance omnichannel strategies centered around digital marketing further.

About AKT Health

Founded in May 2019, AKT Health specializes in strategic consulting within the healthcare and life sciences sectors. In collaboration with its group company Interakt, it integrates advanced technologies such as IoT, AI, big data analytics, and blockchain to deliver sophisticated data management and digital transformation solutions. Their offerings include:

• - Medical Solutions: Support in HEOR, publication, and medical affairs tasks.
• - Commercial Solutions: Maximizing omnichannel approaches and market access analysis.
• - Clinical Solutions: Managing data and analyzing real-world data.
• - Technical Solutions: Employing blockchain, metaverse, and AI/machine learning.

Visit AKT Health for more information.