#USA #East Hanover, NJ #CLIF BUILDERS #High-Protein Bars #Oreo Flavor

CLIF BUILDERS Introduces Exciting New High-Protein Bars

In a delightful announcement, CLIF BUILDERS has unveiled three new additions to its high-protein bar lineup, promising a burst of energy and iconic flavors for active consumers. Among these new offerings is a much-anticipated OREO-flavored protein bar, taking inspiration from the beloved cookie, designed for those on the go who refuse to compromise on taste. Along with this exciting new flavor, the brand has also launched Reduced Sugar Crispy Protein Bars, tailored for health-conscious snackers.

An Indulgent Twist on Protein Bars

The BUILDERS' OREO-flavored protein bar brings the rich, nostalgic flavor of OREO cookies to a convenient snack. With 20 grams of plant protein packed into every bar, these treats are crafted without artificial sweeteners, creating a guilt-free indulgence that's also gluten-free.

CLIF BUILDERS aims to help consumers power through their day with products that not only taste great but also serve a purpose. This bar stands out as a high-protein option for those who are active, looking for recovery support or a quick energy boost.

In addition to the OREO-flavored bar, the Reduced Sugar Crispy Protein Bars offer another alternative for those keen on cutting down sugar without sacrificing taste. Each bar contains 16 grams of protein and just 5 grams of sugar. Available in two mouthwatering flavors—Almond Salted Caramel and Peanut Butter Chocolate—these bars maintain a delightful crispy texture while ensuring a nutritious snacking experience.

All bars are crafted with real nuts and do not contain any artificial sweeteners, catering to health-conscious consumers who desire both flavor and nutrition.

Marketing Vision and Consumer Engagement

Saurabh Kaushik, Director of Brand Marketing at Mondelēz, expressed the brand's commitment to offering products that align with consumer needs for high-protein snacks crafted with integrity. He stated, "With our BUILDERS protein bars, we're focused on delivering purposefully crafted high-protein fuel options and developing indulgent products without artificial sweeteners."

Both of the new protein bars are designed to keep the consumer’s active lifestyle in mind, providing quick access to nourishment without compromising on flavor.

Where to Find These New Offerings

These innovative CLIF BUILDERS protein bars are available at retailers across the nation, retailing at $1.99 to $2.19 per bar or $9.98 for a box of six 2.4 oz bars. Consumers eager to try these new products can visit clifbar.com or follow @buildersprotein on platforms like Facebook, Instagram, and TikTok for the latest updates and product availability.

For over 30 years, CLIF has been synonymous with nutritious energy foods, and these new offerings are set to further encapsulate the spirit of healthy and energetic living. As CLIF continues to evolve under the Mondelēz International umbrella, its mission remains clear: to empower people to snack right, explore, and live active lives with greater ease and deliciousness.

Catch the buzz about CLIF BUILDERS and set your sights on their exciting range of products, designed with both fun and functional snacking in mind. With a strong foundation and innovative new launches, the brand is well-positioned to remain a leader in the healthy snack space.