MIRAI++ SHOP: Japan's First Dedicated E-commerce for Elderly Skincare

Introduction

In Japan, where the population is rapidly aging, the desire for elderly individuals to remain beautiful and comfortable is increasingly prominent. With this in mind, the launch of the MIRAI++ SHOP, an e-commerce platform dedicated to specialized beauty products for the elderly, represents a significant advancement. Operated by Mirai Project Co., Ltd., based in Shibuya, Tokyo, this shop officially opened in December after a successful trial period in November. It stands out as the first initiative of its kind in Japan focused solely on the needs of elderly skincare.

Why Now? The Need for a Dedicated Elderly Beauty E-commerce

With Japan's super-aging society, the demand for products that cater to the sensitive skin of seniors is rising. However, both professionals in care and users face challenges such as a lack of suitable products and guidance on choosing them. There exists a gap in the provision of specialized beauty products tailored to the delicate skin and hygiene needs of the elderly.

Challenges in Elderly Beauty Care

1. Scarcity of Specialized Products: There is inadequate access to safe, user-friendly beauty and care products specifically designed for elderly individuals.
2. Lack of Support for Professionals: Care beauticians and students from the College of Elderly Beauty find it difficult to acquire specialized items for their practical training and activities due to the absence of an official channel.

In response to these challenges, Mirai Project Co., Ltd., through its educational institute, recognized the need to provide carefully selected products developed with the input from beauty professionals in the field. Thus, MIRAI++ SHOP aims to enhance the quality of life (QOL) for elderly individuals and their families through effective self-care support.

Key Features of the MIRAI++ SHOP

MIRAI++ SHOP distinguishes itself from general beauty e-commerce sites by providing a specialized platform based on the insights from elderly beauty care professionals.

1. Support for Professionals: As the official online store for the College of Elderly Beauty, this platform allows students and graduates to access textbooks and professional items safely and easily.
2. Enhancing QOL: The shop offers carefully selected items for self-care, including water-based nail polish that doesn't require remover and gentle skincare and makeup products, supporting seniors and their families in their daily lives.
3. Launching an Original Brand: An in-house skincare line, MIRAI++ Skincare Series, will be strategically developed based on field insights. Future expansions of product lines will contribute to solving real challenges faced by caregivers.
4. Trust and Reliability: Each product is selected based on necessary criteria such as safety, hygiene, and user accessibility, ensuring that customers feel secure when making purchases.

Future Prospects

MIRAI++ SHOP aims to establish itself not just as a shopping platform, but as a vital hub for promoting the intersection of care and beauty in society. Plans are in place to broaden awareness among general consumers and enhance product offerings that contribute to improved QOL, making society a more inclusive place where everyone can glow uniquely.

Summary of the E-commerce Site

- Name: MIRAI++ SHOP
- URL: https://mpshop.academybc.jp/
- Features: A specialized online store featuring beauty and wellbeing items that make daily living more comfortable for the elderly, as well as practical care items for professionals.
- Management: Mirai Project Co., Ltd.

Company Overview

- Location: Shibuya, Tokyo
- Established: November 19, 2015
- Business Focus: Recruitment in healthcare, training in care and beauty integration, visiting beauty services, and sales related to care and beauty.

The Care Beautician title is a registered trademark of Mirai Project Co., Ltd.