Introducing PARAGON: A Fresh Brand Showcase at Japan's Premier Hospitality Exhibition

Showcase of PARAGON at HCJ 2025

日仏貿易株式会社, a prominent player in the food and beverage import sector in Japan, is set to unveil its latest brand, PARAGON, at the upcoming International Hotel & Restaurant Show (HCJ 2025). Scheduled from February 17 to 20, 2026, at Tokyo Big Sight, this event promises to be a significant occasion for business professionals in the food industry.

Event Details

The HCJ 2025 Exhibition will be held daily from 10:00 AM to 5:00 PM, with shortened hours of 10:00 AM to 4:30 PM on the last day. 日仏貿易 will feature an exciting range of products tailored for bar, cafe, and dining environments. Interested attendees must register in advance, providing their workplace, personal name, and contact information to gain entry. All necessary details, including registration links, can be found on the event's official website.

Introducing PARAGON: The New Botanical Cordial Brand

One of the highlights of the exhibition will be the introduction of PARAGON, a single botanical cordial brand that emphasizes “PEPPER” and “ACID.” This innovative drink is set to deliver a rich array of aromas, capturing the essence of unique flavors. In anticipation of the brand's summer 2026 launch,日仏貿易’s skilled guest bartenders and baristas will offer exclusive drinks, available only from February 17 to 19.

Explore Other Premium Brands

In addition to PARAGON, visitors to the 日仏貿易 booth can discover an exceptional selection of other brands, including:

- MONIN: With over 100 flavor varieties, MONIN syrups cater to all your beverage needs, from creative cocktails to simple cafe recipes. Attendees will also have the chance to taste their new Spring release, the Flower Blossom Syrup.

- Perrier: The iconic green bottle of Perrier, sourced from the South of France, is renowned in the bar industry for its use as a mixer in cocktails.

- Maison Perrier: This sister brand of Perrier will showcase its sugar-free sparkling water featuring French-inspired flavors, set for release in 2024.

- Sanpellegrino & Acqua Panna: As essential choices in fine dining, these natural mineral waters enhance meals and are beloved globally. Visitors can experience the exquisite flavors that these brands deliver.

- France Dessert: Known for its exceptional quality, France Dessert offers ice desserts recognized by top French chefs, perfect for concluding a meal elegantly.

Visit Us!

Make sure to stop by our booth at E6-C18 in Hall 6, where you can experience these outstanding brands firsthand and sample some remarkable drinks. This exhibition is a pivotal event for anyone involved in the food and beverage industry, and日仏貿易 is eager to showcase its innovations.

For more information about the exhibition and visitor registration, please check the exhibition website.

Company Overview

日仏貿易株式会社, headquartered in Chiyoda, Tokyo, has been in operation since May 31, 1954. The company's efocus is on the import and sales of food, food ingredients, and beverages. To learn more about the company and its offerings, visit https://www.nbkk.co.jp.

Join us at HCJ 2025 to discover the future of hospitality beverages with PARAGON and more!