TWIX® Launches First-Ever Hallowmas™ Celebration Combining Halloween and Holiday Fun

TWIX® Introduces Hallowmas™: A Unique Holiday Fusion

This year, TWIX® is shaking things up by launching its first-ever Hallowmas™, a festive celebration where Halloween meets holiday cheer. This exciting initiative features limited-edition Hallowmas™ Packs that include the spooky TWIX Ghoulish Green Fun Size and the debut of the NEW TWIX Snowman, adding a twist to traditional holiday treats.

As the holidays approach, fans often face the dilemma of celebrating Halloween or getting into the spirit of Christmas. TWIX® is here to solve that problem, allowing fans to enjoy both holidays simultaneously. The concept of Hallowmas™ is a creative blend of chilling thrills and warm festive joy, a perfect match for the iconic brand that is known for its unique two-bar cookie and candy format.

Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley North America, points out that Halloween falls on a Friday this year, allowing for extended celebrations and more trick-or-treaters. He expresses excitement for fans to experience this new holiday fusion, stating, "We're excited to have fans help us give Hallowmas™ a 'moment' celebrating both of their favorite holidays at once, which only TWIX can deliver."

Limited Edition Treats

Beginning October 22, TWIX fans can purchase the limited-edition Hallowmas™ Pack for only $2. This special pack not only features the classic TWIX bar but also a creepy green cookie twist for that Halloween touch. The highlight, however, is the NEW TWIX Snowman, a delightful holiday-shaped treat making its early debut for this unique celebration. Supplies are limited, with a restock available on October 29, so fans need to act fast to grab these exclusive items.

Exciting Sweepstakes Opportunity

In addition to the new treats, TWIX® is running the TWIX Candy Cash Sweepstakes, which offers one lucky winner a chance to double their delight with $20,000 in cash and a bundle of TWIX bars. Contestants can enter by commenting on TWIX's sweepstakes post and tagging a friend. For those looking to increase their chances, sharing their Hallowmas™ spirit on Instagram or TikTok using #TWIXSweepstakes will earn them bonus entries. Official rules and details can be found at twix.com/hallowmas-terms-and-conditions.

The NYC Pop-Up Experience

To make this celebration even more memorable, TWIX® is hosting the TWIX Hallowmas™ Grotto in New York City for a two-night event on October 31 and November 1. Located at North 10th St & Union Ave in Brooklyn, this thrilling experience features Zombie Claus, who brings an entertaining mix of spooky and festive cheer. Guests can expect jump scares, remixed holiday carols, interactive photo opportunities with Zombie Claus, and, of course, plenty of TWIX to indulge in. The first 100 guests each night will receive a complimentary Hallowmas™ Pack, ensuring an exciting night filled with surprises.

About Mars, Incorporated

Mars, Incorporated is a powerhouse in the confectionery industry, with a wide range of beloved brands including TWIX®, M&M's®, Snickers®, and many more. With a commitment to quality and innovation, Mars aims to create delightful moments for consumers while ensuring sustainability and responsibility in its operations. The company's diverse portfolio and global impact make it a leader in both pet care and food products.

For more information about TWIX Hallowmas™ and the exciting events planned, visit TWIX.com and follow them on social media platforms like Facebook, TikTok, X (formerly Twitter), and Instagram for the latest updates.