#Japan #Tokyo #membership program #Postas #POS+ CRM

Introduction of POS+ CRM Membership Functionality

Postas Co., based in Chuo-ku, Tokyo, has officially announced the launch of the membership program feature for its restaurant-focused POS solution, POS+ food. This new functionality, branded as POS+ CRM, is designed to enhance customer engagement and encourage repeat visits, making it an attractive option for food service providers.

What is POS+ CRM?

POS+ CRM is an add-on service that operates in tandem with the existing POS+ food system. The primary objective of this service is to cultivate a loyal customer base by facilitating automated tracking of customer visits. When customers utilize mobile ordering through the system, their visit frequency is automatically recorded. Based on their accumulated visit counts, customers can be assigned different membership tiers, receiving corresponding digital coupons that incentivize further patronage.

Streamlined Implementation

The implementation of the POS+ CRM membership program is designed to be seamless and requires minimal effort from restaurant staff. With straightforward settings in the management interface, restaurateurs can activate this service without adding to the operational workload of their team. This means that businesses can deploy customer engagement strategies effortlessly, maximizing promotional efforts without overwhelming their staff.

Integration with LINE

A standout feature of the POS+ CRM program is its integration with the LINE messaging application. This allows users to initiate the membership program directly from their LINE Official Account's rich menu, providing an easy and user-friendly digital membership card. This integration enhances usability, making it more accessible for customers to engage with the business.

Customer Data Utilization

POS+ CRM encompasses features that leverage customer data for repeat visitation. When a customer scans a QR code to place a mobile order, they automatically register as a friend on the restaurant's LINE Official Account. This allows the establishment to send targeted messages based on the customer's dining history and preferences. Additionally, the system includes a dashboard that enables restaurants to analyze user data, assess message performance, and measure the effectiveness of their communication efforts. This analysis helps businesses understand how their promotions impact customer visits and revenue.

Service Overview

Service Name

POS+ CRM

Applicable Industry

Food Service

Implementation Requirements

Requires installation of POS+ food/POS+ self order/POS+ connect

Pricing (Excluding Tax)

Initial fees + monthly usage fees (Contact for details)

For more information about the specifics of the programming and pricing, restaurants can reach out via Postas Inquiry.

About Postas Co.

Founded on December 2, 2019, as an offshoot of Persol Group’s Persol Process & Technology Corporation, Postas has grown into one of the preeminent providers of mobile POS systems in Japan since launching its services in May 2013. The company focuses on enhancing store productivity and alleviating operational burdens on staff while delivering user-friendly functionalities for employees. Besides POS+ food, the company provides tailored solutions for retail, beauty, and healthcare industries, including self-checkout systems and mobile ordering services.

Conclusion

Postas aims to continue supporting the productivity of service businesses through innovative cloud-based solutions and contactless services. The launch of the POS+ CRM membership program is a significant step towards building long-lasting relationships between restaurants and their customers, encouraging repeat visits, and ultimately, enhancing business growth.