Mr. Owl Takes Center Stage to Showcase Tootsie Roll's Flavor Variety

In a delightful new advertising campaign, Mr. Owl is stepping into the limelight to demonstrate that Tootsie Roll offers more than just the classic chocolate flavor. This vibrant and colorful TV spot introduces a lively, color-changing chameleon character, which complements Mr. Owl's charm perfectly, drawing viewers into the world of Tootsie Roll's extensive flavor selection.

The ad is a result of collaboration between Tootsie Roll Industries and the creative team at Schafer Condon Carter (SCC) in Chicago. The colorful animation and engaging storyline are designed to resonate with both new and long-time fans of Tootsie products. This marks a notable change, as Mr. Owl, for the first time, is shown indulging in a Tootsie Roll instead of his historical favorite, the Tootsie Pop.

Henry Mills, COO at Tootsie Roll Industries, expressed excitement about this new direction, stating, "Mr. Owl and his connection with Tootsie Pops has been iconic for decades. Our new chameleon character alongside Mr. Owl represents an exciting phase for our brand's future and invites everyone to discover all the Tootsie Roll flavors we have to offer beyond our beloved Original chocolatey flavor."

The campaign, which began airing on connected TV, YouTube, and popular social media platforms like TikTok and Instagram, aims to attract a wide audience, assuring Tootsie fans that there is much more to explore. Craig Miller, Chief Creative Officer at SCC, elaborated, "The chameleon provides a playful way to convey the diversity of Tootsie Roll flavors beyond the original chocolate option. By bringing Mr. Owl into the mix, it evokes nostalgia while feeling fresh and exciting."

Tootsie Rolls are traditionally known for their chocolate flavor but also come in an array of other enticing options like cherry, orange, lime, and lemon. Recently, the new product 'The Berry Ones' has been launched at select Walmart stores, further broadening the offerings.

This campaign is not just a one-off; it signals the beginning of Mr. Owl's expanded role within Tootsie Roll Industries. As the brand continues to innovate and excite candy lovers, fans can look forward to more engaging narratives involving Mr. Owl and his sugary adventures. What's next for this beloved character? How will America choose its Favorite Flavor? The fun is just getting started!

For over 130 years, Tootsie Roll Industries has delighted candy enthusiasts with its beloved products, including Tootsie Rolls and Tootsie Pops. Rooted in a commitment to quality, market adaptability and innovation, Tootsie continues to enchant new generations of candy lovers. To learn more about Tootsie Roll and its diverse product range, visit www.tootsie.com.