#Japan #Tokyo #M!LK #Colaria #Jinto Yoshida

Jinto Yoshida Becomes the New Ambassador for Colaria

The fragrance platform, Colaria, operated by High Link Inc., has announced Jinto Yoshida from the popular group M!LK as their brand ambassador. Starting from July 15, 2026, a promotional campaign will be launched featuring a new Web commercial titled "Living with Fragrance Daily" which pairs with Yoshida's 2nd EP titled "Tokyo."

As a well-known fragrance lover, Yoshida aims to connect with fans through this collaboration, echoing Colaria's ethos of discovering new selves through scent. The campaign emphasizes the joy of selecting fragrances as invaluable experiences delivered through Jinto's unique perspective.

The WebCM, featuring the theme song 'Yasuragi' from his latest EP, showcases a charming scene where Yoshida, embodying Colaria’s fragrance concierge, intuitively suggests perfumes based on the viewer's moods. This personal touch aims to make users feel as though he is a supportive partner, always ready to enhance their day with the perfect scent.

Exciting YouTube Content

In addition to the WebCM, viewers can enjoy a special YouTube project called 'Jinto Yoshida's Fragrance Catch Copy Challenge.' Here, Jinto explores various fragrances while creating catchy phrases that capture the scents' emotions and settings. This engaging content is designed to help viewers connect more intuitively with the allure of fragrance. Throughout the filming, Yoshida showcases his creativity, using phrases like "Let's make them say, 'I still want to be with you,'" which eloquently express the lingering charm of scent.

Behind-the-Scenes Insights

Filming offered vibrant opportunities for Jinto to express his impressions of scents with phrases like "lively yellow-green!" revealing his rich sensory perception. It was discovered that his favorite fragrances included bergamot, leading to delightful moments of realization during the shoot. This warm atmosphere translated into an enjoyable day of creativity and connection with fragrances.

When reflecting on his creative process, Yoshida shared, "I had a blast during the shoot, as it inspired me to think about how each scent can suit different moods, whether it’s for a date or a casual day out. I love the idea of having something new to look forward to each month, like flowers in my house that brighten my environment."

Exclusive Campaign Offers

Starting from July 15, those who register for Colaria’s subscription service using a special campaign code can receive exclusive gifts, including limited-edition fragrance charms and unique atomizer cases themed around Yoshida's favorite scents. Such offerings highlight the company's focus on personalizing fragrance experiences for each subscriber.

With over 950,000 users enjoying monthly fragrance subscriptions, Colaria continues to grow as a leading platform in the fragrance sector. Jinto Yoshida’s involvement as a brand ambassador is expected to elevate the brand further, connecting with fans through shared values around the discovery and joy of personal scents.

In its ongoing quest to innovate beyond fragrances, High Link Inc. is actively seeking partnerships to explore new business opportunities in lifestyle, technology, and scents. This initiative reflects its commitment to creating fresh experiences tailored to user needs.

For more information about the campaign and exclusive offers, visit Colaria’s campaign website.