Unleashing the Power of TikTok Shop: A New Era for E-Commerce in Japan

Introduction to TikTok Shop in Japan

The digital landscape is rapidly changing, and so is the way consumers shop online. In June 2025, the Ureru Net Advertising Group will officially begin its operational support service for TikTok Shop, an innovative e-commerce model by ByteDance, one of the world's largest tech companies. This service aims to empower brands and retailers in Japan by enhancing their sales capabilities through the dynamic environment of TikTok.

What is Ureru Net Advertising Group?

Ureru Net is not your typical advertising agency. It’s a driving force in Japanese e-commerce, headquartered in Fukuoka. Led by CEO Rei Kato, the group has established a reputation for blending creativity with technology. Through its subsidiary, Olcus, Ureru Net will provide a comprehensive suite of service offerings tailored to TikTok Shop, including product registration, shop construction, live streaming support, advertising management, purchase data analysis, and creative optimization.

The Emergence of TikTok Shop

The TikTok Shop phenomenon is not just localized to Japan. The live commerce industry in China has exploded into a staggering market worth approximately 29 trillion yen. Southeast Asia is experiencing rapid growth, with significant contributions from countries like Indonesia, which is projected to reach about 2.8 trillion yen in live commerce by 2023. The early launch of TikTok Shop in the U.S. has already attracted over 5 million new buyers within days, indicating a strong demand for this format of shopping. In Japan, with over 33 million active TikTok users, it's predicted that TikTok Shop could dramatically transform the domestic e-commerce market, valued at around 20 trillion yen.

The Unique Approach of Olcus

Olcus is not just an operational support service; it is a D2C player that has proven its capability in utilizing TikTok's ecosystem to drive sales. Having successfully scaled multiple D2C brands through TikTok, Olcus leverages firsthand experience to help clients replicate a winning formula. Its flagship product, KogaO+, has achieved remarkable sales milestones, including being an Amazon bestseller. Following this success, Olcus launched its Amazon consulting and advertising management services, aiming to provide high-replicability and profitability solutions for external companies.

Synergizing Domestic and Cross-Border Models

Utilizing its expertise in TikTok Shop operations, Olcus aims to combine learnings from its affiliate company, the Cross-Border E-Commerce Group. This combination will facilitate rapid brand expansion both locally and internationally, enhancing sales synergy across borders. Additionally, Olcus is developing a generative AI video creative engine to revolutionize content creation for TikTok shops, establishing a hybrid growth engine capable of managing everything from shop setup to data analysis.

Impact on Growth and Shareholder Value

The TikTok Shop operation support service is expected to act as a significant revenue generator for the Ureru Net Advertising Group, propelling top-line growth and increasing the company's overall value. This service will create subscription revenue through operational management and AI tool subscriptions. Moreover, a GMV-linked revenue model will benefit from direct sales share, furthering synergy effects between domestic and international channels.

Future Outlook

The future is bright for the Ureru Net Advertising Group as it plans innovative features to enhance the TikTok Shop experience further. These include the launch of an automated video generation tool for product listings and live streaming by the end of 2025. Furthermore, a cross-border investment fund will target fast-growing D2C brands emerging from TikTok Shop, facilitating seamless cooperation from operational support to capital participation.

Conclusion

With a clear vision to lead the e-commerce revolution in Japan through TikTok Shop, Ureru Net Advertising Group is committed to leveraging its 'winning know-how' to ensure the success of every partner involved. By providing comprehensive services and utilizing advanced technology, the Group aims to redefine how consumers interact with brands in the digital space, driving explosive growth both domestically and internationally.