Introducing the Exclusive SNIDEL x LACOSTE Polo Collection Set to Captivate Fashion Enthusiasts

Introduction to the New Collection

Fashion enthusiasts will be delighted to know that the much-anticipated collaboration between SNIDEL and LACOSTE has finally arrived. The unique designs merge the streetwear aesthetic with elegant, formal vibes, resulting in exclusive pieces that are sure to turn heads. The collection will be officially available online from April 22, with a nationwide release set for April 29 in Japan.

The Vision Behind the Collection

SNIDEL, led by CEO Hiroyuki Kondo, continues to carve its niche in the women's fashion landscape with a distinct blend of contemporary style and practicality. This partnership with LACOSTE, known for its iconic polo shirts and sporty elegance, is a testament to both brands' dedication to creating stylish pieces that celebrate feminine beauty in various settings.

Highlights of the Collection

1. Polo Knit Pullover with Delicate Ribbon

The standout piece of the collection is a knit pullover that encapsulates the sporty charm of LACOSTE while showcasing SNIDEL's feminine touch. Constructed from piqué knit fabric, the pullover features a removable ribbon that adds a subtle, delicate flair. Designed with a shorter hem, this piece strikes the perfect balance between casual and chic, making it a versatile addition to any wardrobe.

- Available Colors: White (WHT), Yellow (YEL), Navy (NVY), and Border
- Price: ¥25,300

2. Sophisticated Polo Dress

Another highlight is the polo dress, which uniquely blends the traditional LACOSTE style with SNIDEL's modern feminine design. This dress features American sleeves cut diagonally from the neckline to the underarm, adding an element of sophistication while enhancing the silhouette. It has darts at the waist to provide a flattering fit, making it suitable for both casual outings and formal events.

- Available Colors: Brown (BRW), Beige (BEG), Light Blue (LBLU)
- Price: ¥30,800

Availability

The collaboration will officially launch on April 22 at 12:00 PM Japan time on the following platforms:

- SNIDEL Official Online Store: snidel.com
- USAGI ONLINE: usagi-online.com
- MASH STORE App

The in-store launch at SNIDEL locations throughout Japan is scheduled for April 29, with online sales continuing from 12:00 PM on the same day.

About LACOSTE

Founded in 1933, LACOSTE has established itself as a staple in the sports and lifestyle fashion world. Known for its authentic polo shirt, the brand has evolved over the decades while maintaining a balance between tradition and modernity. The signature crocodile logo continues to symbolize elegance and freedom of expression across generations, making it a beloved icon on a global scale.

About SNIDEL

Debuting on April 9, 2005, SNIDEL has become a global brand that merges street culture with elegant fashion. With a commitment to highlighting the beautiful silhouettes of women, the brand seeks to offer unique styling options. Operating 94 stores across Japan, China, Hong Kong, Taiwan, New York, Thailand, and the Philippines, SNIDEL is dedicated to celebrating and empowering all women who love fashion.

For further inquiries, please contact the LACOSTE Customer Center at 0120-37-0202 or visit the official site at lacoste.jp.

Stay updated on LACOSTE via Instagram (@lacoste_tokyo) and X (@Lacoste_Japan).

Explore the elegance and functionality of these exclusive collaborative pieces as you experience the best of both worlds with SNIDEL and LACOSTE.