#Tokyo #Catalog Gifts #RING BELL #GIFT LIST

RING BELL Unveils Its 2025 Summer Gift Options

RING BELL Corporation, headquartered in Chuo, Tokyo, has officially launched its summer gift offerings for 2025 via its online store. Notably, catalog gifts have emerged as a trending choice among consumers, reflecting contemporary preferences for personalized gifting.

According to a study conducted by the Gift Research Institute, the most appreciated summer gifts this year ranked catalog gifts at the top, followed by fruits and Western sweets, which have traditionally been included in summer gift selections. Remarkably, this is the first year where catalog gifts have surpassed beer and sparkling sake, which had dominated the rankings for two consecutive years. This shift is largely attributed to the increasing reluctance of young men toward alcohol consumption. Consequently, catalog gifts are now preferred by younger male recipients, who enjoy the freedom to choose their gifts from an array of options without the risk of duplicates, especially since summer gifts are often received from multiple senders.

The top five gifts remain consistent with previous years, underscoring the enduring popularity of these classic summer offerings. Here’s a quick look at the 2025 rankings:
1. Catalog Gifts - 17.5%
2. Fruits - 13.5%
3. Western Sweets - 12.5%
4. Beer/Sparkling Sake - 10.8%
5. Processed Meats (like ham, sausages) - 6.3%

Introducing GIFT LIST: A Personal Touch for Gifting

RING BELL's innovative GIFT LIST allows users to create personalized digital catalog gifts that can be effortlessly tailored to the recipient's preferences. Senders can either compile their unique lists or opt for ready-made lists created by other users. This feature is particularly valuable for those who may lack the time to select gifts meticulously or are unsure about the recipient's tastes.
Additionally, the GIFT LIST facilitates customization by allowing senders to include a message or select a cover image to express heartfelt sentiments. This makes sending a gift easy and convenient, particularly through social media or email, ensuring that even those who might forget to shop have a quick solution to sending their warm wishes.

Even first-time senders of summer gifts can embrace the opportunity to give thoughtful presents this season with the ease of catalog gifts.

The Allure of Catalog Gifts

Catalog gifts, the favored choice amongst recipients according to the rankings, stand out due to their flexibility, allowing the recipient to choose items that genuinely resonate with their desires. This prevents situations where multiple givers opt for the same items, a common issue in traditional gifting. Moreover, senders can specify delivery dates to avoid complications related to perishable goods.
Among the catalog gifts, gourmet selections have gained significant traction. For instance, “47CLUB RING BELL” features a compilation of gastronomic delights from all 47 prefectures, enabling recipients to indulge in regional specialties from the comfort of their homes. When uncertain about preferences, the