Experience the UMEHADAODORU Pop-Up Skincare Event in Shibuya and Hiroshima
This weekend marks an exciting event for skincare enthusiasts as the UMEHADAODORU brand, launched by Aoyama Bihada Corporation, unveils its pop-up event in two vibrant Japanese cities: Shibuya and Hiroshima. Scheduled for November 22 and 23, 2024, at CHOOSEBASE Shibuya and Hiroshima Beauty Edit, this unique experience is designed to engage a wide range of visitors, from long-time beauty aficionados to those just beginning to explore skincare.
The brand UMEHADAODORU highlights the incredible properties of the ume fruit, a traditional ingredient prized for its health benefits and cultural significance in Japan. Ume has been celebrated in Japanese literature, with references appearing in the classic anthology "Man'yōshū," demonstrating its longstanding connection to beauty, health, and well-being.
Aoyama Bihada, led by CEO Eri Takenaka, aims to introduce the potent benefits of ume into modern skincare practices. Their philosophy centers on creating gentle products that reveal and enhance natural skin radiance, promoting health and vitality from within.
The pop-up event serves as an opportunity to educate the public about the myriad advantages of incorporating ume into everyday beauty routines. It is designed to appeal not only to seasoned skincare users but also newcomers interested in exploring natural ingredients.
Attendees can enjoy complimentary samples and demonstrations of UMEHADAODORU products, which employ the unique properties of ume in formulations that support overall skin health. From ume extract to ume-rich skincare items, this event is a celebration of beauty that bridges tradition and contemporary lifestyles.
Knowing that ume has long been a source of nourishment and aesthetic enhancement, Aoyama Bihada seeks to cultivate a deeper appreciation for this remarkable fruit. By focusing on innovative applications of ume in cosmetics, the company aims to contribute to a more sustainable and health-conscious beauty culture.
Details about the Pop-Up Event:
- Hiroshima Beauty Edit: 1st floor of the Sogo Hiroshima Main Building.
- Each day from 1:00 PM to 5:00 PM (tentative times)
A message from Eri Takenaka emphasizes the importance of ume in contemporary skincare. Drawing from two decades of experience as a makeup artist and a mother, she understands the challenges many face regarding skin health. Through UMEHADAODORU, she hopes to provide an effective solution that nurtures the skin while honoring traditional Japanese culture.
The significance of ume in health and beauty is well-documented, containing unique polyphenols known as ume lignans, which have beneficial properties for the skin. Even as other ingredients like camellia, rose, and yuzu have become well-known in skincare, ume's potential remains underexplored.
With UMEHADAODORU, Aoyama Bihada has invested three years into perfecting the formulas of this auspicious fruit, ensuring that each product effectively meets the needs of modern users. The hope is that this skincare line not only supports external beauty but also connects individuals more deeply with their cultural heritage.
As participants indulge in the delightful world of ume through this pop-up event, they can uncover its benefits in a practical and enjoyable way, paving the path for a radiant and healthy complexion. This is a perfect chance to discover how the essence of ume can be integrated into daily routines for lasting beauty.
The brand UMEHADAODORU highlights the incredible properties of the ume fruit, a traditional ingredient prized for its health benefits and cultural significance in Japan. Ume has been celebrated in Japanese literature, with references appearing in the classic anthology "Man'yōshū," demonstrating its longstanding connection to beauty, health, and well-being.
Aoyama Bihada, led by CEO Eri Takenaka, aims to introduce the potent benefits of ume into modern skincare practices. Their philosophy centers on creating gentle products that reveal and enhance natural skin radiance, promoting health and vitality from within.
The pop-up event serves as an opportunity to educate the public about the myriad advantages of incorporating ume into everyday beauty routines. It is designed to appeal not only to seasoned skincare users but also newcomers interested in exploring natural ingredients.
Attendees can enjoy complimentary samples and demonstrations of UMEHADAODORU products, which employ the unique properties of ume in formulations that support overall skin health. From ume extract to ume-rich skincare items, this event is a celebration of beauty that bridges tradition and contemporary lifestyles.
Knowing that ume has long been a source of nourishment and aesthetic enhancement, Aoyama Bihada seeks to cultivate a deeper appreciation for this remarkable fruit. By focusing on innovative applications of ume in cosmetics, the company aims to contribute to a more sustainable and health-conscious beauty culture.
Details about the Pop-Up Event:
- - Locations:
- Hiroshima Beauty Edit: 1st floor of the Sogo Hiroshima Main Building.
- - Event Dates and Times:
- Each day from 1:00 PM to 5:00 PM (tentative times)
- - Entry Fee:
- - Notes:
A message from Eri Takenaka emphasizes the importance of ume in contemporary skincare. Drawing from two decades of experience as a makeup artist and a mother, she understands the challenges many face regarding skin health. Through UMEHADAODORU, she hopes to provide an effective solution that nurtures the skin while honoring traditional Japanese culture.
The significance of ume in health and beauty is well-documented, containing unique polyphenols known as ume lignans, which have beneficial properties for the skin. Even as other ingredients like camellia, rose, and yuzu have become well-known in skincare, ume's potential remains underexplored.
With UMEHADAODORU, Aoyama Bihada has invested three years into perfecting the formulas of this auspicious fruit, ensuring that each product effectively meets the needs of modern users. The hope is that this skincare line not only supports external beauty but also connects individuals more deeply with their cultural heritage.
As participants indulge in the delightful world of ume through this pop-up event, they can uncover its benefits in a practical and enjoyable way, paving the path for a radiant and healthy complexion. This is a perfect chance to discover how the essence of ume can be integrated into daily routines for lasting beauty.
Topics Consumer Products & Retail）
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