Assembly Launches STAGE AI: The Future of Marketing Technology and Brand Performance

Assembly Launches STAGE AI

In a bold move to reshape the marketing technology landscape, Assembly, an agency under Stagwell (NASDAQ: STGW), has unveiled its latest innovation: STAGE AI. This state-of-the-art system represents the next evolution of their proprietary operating system, STAGE, and fully integrates artificial intelligence at its core rather than as an afterthought.

Launched on January 30, 2025, in New York, STAGE AI reflects Assembly's commitment to blending advanced technology with effective brand strategies. By harnessing AI, STAGE AI aims not just to streamline operations but to deliver measurable business outcomes for its clients. The system centralizes data sources, allowing for unparalleled speed, accuracy, and insights. This transformative capability will enable teams to work smarter, reducing time on laborious tasks through fully optimized processes that drive clearer results.

Tim Lippa, Global Product Lead at Assembly, elaborated on their visions for the future: "Our perspective on AI extends beyond just efficiency. We are leveraging this transformative technology to generate impactful results aimed at boosting our clients' growth. With STAGE AI, we are ensuring that AI underpins every aspect of our system, serving as a foundational element rather than an enhancement."

One of the key features of STAGE AI is its proactive brand performance management tool, the AI-driven "Brand Monitor," which provides real-time insights into brand health throughout the customer journey. This allows for quicker and smarter media allocation decisions, especially crucial in today’s fast-paced digital space. The system also empowers marketers to optimize customer interactions, improving experiences and increasing conversion rates, thereby securing optimal business outcomes.

Quantifiable results are already emerging, with STAGE AI successfully enhancing campaign relevance for target audiences by up to 30%. Its unprecedented data processing speed ensures that clients maintain a competitive edge in the market. Rick Acampora, Global CEO of Assembly, emphasized the transformational aspect of the new system, asserting, "STAGE AI is not merely an update; it’s a revolution. By integrating AI seamlessly into STAGE, we have built a smarter, faster, and automated platform that enables our teams to deliver extraordinary value to our clients today and in the future."

With STAGE AI, Assembly affirms its status as a leader in marketing and commerce technology, proving that true innovation lies in setting trends, not merely following them. This substantial evolution reinforces Assembly's dedication to equipping teams and clients with technology that delivers smarter, faster, and more meaningful results.

For more insights on STAGE AI, visit stageai.assemblyglobal.com.

About STAGE AI

STAGE is a custom, global operating system from Assembly, designed to complement existing tech stacks, address unique data and measurement challenges, and implement real-time optimizations to enhance brand performance. It standardizes and democratizes data on a global scale, supporting all data sources with over 400 automated media and business data feeds in place.

Over the last 15 years, STAGE has evolved continuously, helping clients capitalize on their data power at scale while identifying growth opportunities. STAGE drives more than 20 customizable applications that focus on growth opportunities, media efficiency, and performance measurement for clients.

About Assembly

Assembly is a world-leading omnichannel media agency that merges data, talent, and technology to catalyze the growth of prestigious brands globally. Their holistic approach crafts compelling brand narratives backed by a comprehensive media capability, driving performance and fostering substantial business expansion. Initiatives powered by STAGE are executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide, leading decisively in social and environmental impact within the agency landscape. Proudly a member of Stagwell, Assembly continues to set new standards in marketing excellence. For further information, visit assemblyglobal.com.