CES Unveiled Europe: Showcasing Innovation and Tech Advancements in Amsterdam
The Consumer Technology Association (CTA) has announced the return of CES Unveiled Europe to Amsterdam, previously known simply as CES Unveiled. This highly anticipated event will take place at the Beurs van Berlage on October 28, 2025. The focus of this year's event is to spotlight the thriving innovation ecosystem in Europe, presenting cutting-edge technologies and promising ideas from more than 70 influential brands and emerging startups.
CES Unveiled Europe is expected to gather hundreds of key figures from the tech industry, including industry leaders, government officials, media representatives, and investors, all converging to explore the innovative spirit that defines the region. With more than 20 speakers lined up, discussions will revolve around how Europe can navigate the challenges and opportunities present in today's dynamic technological landscape. Gary Shapiro, CEO of CTA, emphasized the vital role of innovation during difficult times, stating, "When the going gets tough, innovators show up. Innovation knows no borders, and we can't wait to witness the creativity and brilliance that Europe has to offer."
This event will also serve as a regional preview of CES 2026, which is set to return to Las Vegas from January 6-9, 2026. In partnership with the Netherlands Ministry of Economic Affairs and supported by the European Innovation Council (EIC), CES Unveiled Europe represents a robust platform for showcasing the vibrant tech ecosystem within the Netherlands and across Europe. Minister Dirk Beljaarts of Economic Affairs expressed pride in hosting CES Unveiled Europe, highlighting the numerous opportunities available for Dutch innovators and startups to showcase their talents and advancements.
The program includes a pitch competition for startups, offering them a chance to refine their product presentations before CES 2026. The winning startup will be awarded a coveted booth space in Eureka Park, which is the dynamic startup area at CES. The event aims not only to present innovative products but also facilitates meaningful connections between startups and potential investors through organized networking and matching programs.
Kinsey Fabrizio, President of CTA, noted the transformation of the event is much more than just a rebranding; it signifies a renewed commitment to elevating European innovation while facilitating continued discussions within the tech industry. She stated, "This exciting evolution to 'CES Unveiled Europe' expands beyond Amsterdam to highlight the remarkable innovation and dynamic companies from all across Europe. It will offer one of the first glimpses of what's to come at CES 2026."
The CES Unveiled Europe event follows other important tech gatherings, including CES Tech Trends x FDDay in Paris on September 17, 2025, in collaboration with France Digitale. These events build excitement leading up to CES 2026, cementing the significance of innovation and collaboration across European technology landscapes.
For those eager to join this epicenter of innovation, reservations for booth space are now open for CES Unveiled Europe. This will be a fantastic opportunity for attendees to connect, discuss, and idealize the future of technology.
As the world gears up for CES 2026 in Las Vegas, CES Unveiled Europe stands as a crucial stop on the roadmap, offering insights, networking opportunities, and a glimpse into the tech advancements that will shape the future. The continuation of this celebrated event in Amsterdam reaffirms the importance of Europe as a hub for innovation and technology in the global landscape.
CES Unveiled Europe is expected to gather hundreds of key figures from the tech industry, including industry leaders, government officials, media representatives, and investors, all converging to explore the innovative spirit that defines the region. With more than 20 speakers lined up, discussions will revolve around how Europe can navigate the challenges and opportunities present in today's dynamic technological landscape. Gary Shapiro, CEO of CTA, emphasized the vital role of innovation during difficult times, stating, "When the going gets tough, innovators show up. Innovation knows no borders, and we can't wait to witness the creativity and brilliance that Europe has to offer."
This event will also serve as a regional preview of CES 2026, which is set to return to Las Vegas from January 6-9, 2026. In partnership with the Netherlands Ministry of Economic Affairs and supported by the European Innovation Council (EIC), CES Unveiled Europe represents a robust platform for showcasing the vibrant tech ecosystem within the Netherlands and across Europe. Minister Dirk Beljaarts of Economic Affairs expressed pride in hosting CES Unveiled Europe, highlighting the numerous opportunities available for Dutch innovators and startups to showcase their talents and advancements.
The program includes a pitch competition for startups, offering them a chance to refine their product presentations before CES 2026. The winning startup will be awarded a coveted booth space in Eureka Park, which is the dynamic startup area at CES. The event aims not only to present innovative products but also facilitates meaningful connections between startups and potential investors through organized networking and matching programs.
Kinsey Fabrizio, President of CTA, noted the transformation of the event is much more than just a rebranding; it signifies a renewed commitment to elevating European innovation while facilitating continued discussions within the tech industry. She stated, "This exciting evolution to 'CES Unveiled Europe' expands beyond Amsterdam to highlight the remarkable innovation and dynamic companies from all across Europe. It will offer one of the first glimpses of what's to come at CES 2026."
The CES Unveiled Europe event follows other important tech gatherings, including CES Tech Trends x FDDay in Paris on September 17, 2025, in collaboration with France Digitale. These events build excitement leading up to CES 2026, cementing the significance of innovation and collaboration across European technology landscapes.
For those eager to join this epicenter of innovation, reservations for booth space are now open for CES Unveiled Europe. This will be a fantastic opportunity for attendees to connect, discuss, and idealize the future of technology.
As the world gears up for CES 2026 in Las Vegas, CES Unveiled Europe stands as a crucial stop on the roadmap, offering insights, networking opportunities, and a glimpse into the tech advancements that will shape the future. The continuation of this celebrated event in Amsterdam reaffirms the importance of Europe as a hub for innovation and technology in the global landscape.
Topics Consumer Technology）
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