Sol de Janeiro Announces Partnership with Washington Spirit Stars Trinity Rodman and Tara Rudd

Sol de Janeiro Partners with Washington Spirit Stars

In a bold move that highlights its commitment to women in sports, Sol de Janeiro has announced a partnership with up-and-coming stars Trinity Rodman and Tara Rudd of the Washington Spirit, a prominent team in the National Women’s Soccer League (NWSL). This collaboration comes on the heels of the brand’s multi-year agreement with the Spirit, designating Sol de Janeiro as the club's Official Body Care and Celebration Partner.

The energy and vibrancy that Rodman and Rudd bring to the field perfectly align with Sol de Janeiro's ethos, capturing the essence of joy and individuality that the Brazilian-inspired beauty brand embodies. Both athletes represent the spirit of self-expression and confidence, core values that Sol de Janeiro celebrates.

Celebrating Talented Athletes

Trinity Rodman, regarded as one of the most dynamic forwards in women’s soccer today, has an impressive track record with 57 appearances for the U.S. Women’s National Team. She has garnered accolades such as being a two-time Ballon d'Or Féminin finalist and a finalist for NWSL MVP in 2024. Rodman expressed her enthusiasm for partnering with Sol de Janeiro, stating, "Playing my best comes from having fun, and I connect deeply with the brand's energy. I am excited to see what we can create together."

Tara Rudd, formerly known as Tara McKeown, made waves in the NWSL after being drafted by the Spirit. Transitioning from forward to defender, Rudd’s versatility has earned her the title of NWSL Defender of the Year in 2025 and a spot on the NWSL Best XI First Team. Rudd remarked on the significance of collaborating with Sol de Janeiro, emphasizing the brand's recognition of the hard work and dedication that female athletes pour into their craft.

A New Era in Women’s Sports

This partnership is not just about building brand recognition; it signifies a pivotal moment for Sol de Janeiro as it aims to blend beauty rituals into the realm of sports authentically. The company aspires to resonate with a new generation of athletes and fans, demonstrating how beauty, sport, and self-expression can intertwine in powerful ways.

As ambassadors, Rodman and Rudd will be the faces of various products, including the new Intense Perfume Mist—an innovative fragrance from Sol de Janeiro that promises to offer a bolder scent experience lasting up to 10 hours. "We’re thrilled to welcome Trinity and Tara into the Sol de Janeiro family," stated Jordan Saxemard, CEO of Sol de Janeiro. "Their individual journeys reflect the very freedom and confidence that our brand promotes."

Sol de Janeiro’s Brand Commitments

Since its inception in 2015, Sol de Janeiro has built a strong reputation within the beauty industry, recognized for its unique body care products and irresistible scents. With a global community that appreciates the brand’s commitment to quality and self-empowerment, Sol de Janeiro continues to push boundaries and challenge conventional beauty standards. This new collaboration with Rodman and Rudd is another step in spreading the brand's mission that beauty is about attitude rather than mere appearance.

For more insights about Sol de Janeiro and its latest offerings, visit soldejaneiro.com. For updates on the Washington Spirit, check out washingtonspirit.com.