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Zillow Showcase Gains Traction in the Real Estate Sector

Zillow has made a significant leap in the real estate marketing landscape with its innovative product, Zillow Showcase. As of September 30, 2025, the company proudly announced its partnership with over 50 brokerages across the United States, marking a crucial expansion of its listing marketing experience.

Since its launch in 2023, Zillow Showcase has gained traction among significant players in the real estate industry, including major national brands, regional firms, and innovative independent brokerages. This milestone demonstrates the industry's increasing recognition of the necessity for modern and effective marketing strategies that can provide agents and sellers with a competitive edge in today’s challenging housing market.

A Game-Changer for Agents

One of the most notable aspects of Zillow Showcase is its focus on enhancing the success of real estate agents. The tool provides a premium listing experience that allows properties to shine on Zillow, converting online attention into tangible results. According to Zillow, agents utilizing Showcase for over half of their listings are achieving a remarkable 30% increase in wins compared to their peers who use it less frequently. This trend highlights the advantages that brokers can gain by integrating such marketing solutions into their strategies.

Bobbi Jo Price, Vice President of Agent Sales at Zillow, expressed enthusiasm about the partnerships, stating, "Fifty enterprise partnerships is more than a milestone. It’s a strong signal that Showcase is becoming a new standard in listing marketing." This echoes the sentiments of many brokers who are increasingly prioritizing digital marketing tactics aimed at delivering significant value to both agents and their clients.

Notable Partnerships

The list of brokerages adopting Zillow Showcase includes some prestigious names in the real estate sector:

• - Howard Hanna: Recognized as the largest privately held real estate brokerage, it leverages Showcase to empower its agents in delivering exceptional results for their clients.
• - Berkshire Hathaway HomeServices: Following a recent franchise network agreement, this well-known entity has rolled out Showcase across its extensive U.S. network, enabling agents to differentiate listings effectively.
• - Christie's International Real Estate Group: Known for its luxury properties, this affiliate is utilizing Showcase to elevate the marketing of high-end homes in the Northeastern region.
• - LPT Realty: This rapidly expanding agency has added Showcase to its offerings, giving agents critical tools to compete effectively in a demanding market.

These collaborations underline the diverse interests of real estate firms eager to enhance their marketing abilities through premium tools and services. Zillow Showcase remains intentionally limited in its market presence, designed to cap at 10% of listings to ensure exclusivity and maximum impact.

Transformative Visual Experience

One of the defining features of Zillow Showcase is its visually stunning presentation of listings. It transforms standard property listings into immersive experiences, complete with high-resolution scrolling images, organized photo collections of rooms, aerial views where available, and enticing virtual staging options. The incorporation of agent branding ensures that listings not only capture attention but also reflect the expertise and commitment of the agents involved.

Data from Zillow indicates that Showcase listings consistently outperform their non-Showcase counterparts. They garner an impressive 79% more page views, 76% more saves, and 91% more shares, leading to higher sales prices and expedited sales for homeowners.

In addition, Zillow Showcase contributes to the ongoing efforts of agents to maintain visibility and credibility within their marketplaces. Each listing serves as a testament to an agent's skill and dedication to delivering the best possible service to clients.

A Vision for Real Estate Marketing

Zillow’s mission with Showcase extends beyond enhancing individual listings; it aims to elevate the role of real estate agents in an ever-evolving digital marketing landscape. New partnerships and agreements continuously fuel this growth, supporting a vision of a future where agents wield advanced marketing tools and clients receive improved service through innovative technologies.

To discover more about Zillow Showcase and its benefits, visit zillowshowcase.com. As Zillow continues to shape real estate marketing's future, it stands as a hallmark of progress and a beacon of innovation in an industry ripe for advancement.