Expanding Horizons: Canela Media and JTV's Exciting New Initiative
As the festive season approaches, Canela Media is enhancing its offerings for users of its loyalty platform, Club Canela, through an exciting expansion of its partnership with Jewelry Television (JTV). This collaboration promises to create a buzz among subscribers, allowing them to redeem their loyalty points for exclusive jewelry rewards.
In an effort to provide more value to its consumers, Canela Media has introduced the JTV Joyas channel earlier this year on its streaming platform Canela.TV. This channel, dedicated to Spanish-speaking audiences, will provide users with a unique shopping experience and exclusive jewelry options. The collaboration has been met with enthusiasm, and as Shara Ogg, VP of Marketing at Canela Media, noted, "We are thrilled to launch a new feature in Club Canela that allows members to redeem points for exclusive rewards from our FAST channel partner, JTV."
The Gift of Jewelry
The first exciting offering available through this partnership is the beautiful JTV Joyas Infinity Heart Necklace. This symbolic piece will be the inaugural reward for users redeeming their points, marking the first jewelry incentive linked to a FAST channel on Canela.TV. With this initiative, Club Canela becomes a go-to platform for users who want to earn rewards while enjoying diverse content.
The launch will take place just in time for holiday shopping, allowing subscribers to surprise their loved ones with exquisite jewelry while enjoying their favorite content on the Canela.TV platform. This move aligns seamlessly with Canela Media's mission to provide culturally relevant content, creating additional touchpoints for users to engage in a way that resonates with their values and preferences.
What is Club Canela?
Club Canela is a groundbreaking loyalty and rewards platform that allows registered users of Canela.TV to earn points by watching and interacting with their preferred shows and movies. Launched in April of this year, Club Canela not only provides points for content consumption but also offers exclusive content, entries for sweepstakes, and now, tangible rewards like the Infinity Heart Necklace.
The Canela.TV platform itself boasts 35,000 hours of relevant and authentic content for the U.S. Hispanic audience and is completely free for users. This attractive value proposition has made it a popular choice among viewers seeking meaningful entertainment options.
The Value of Partnerships
Both companies have expressed their excitement about this partnership. Bart Sichel, President of JTV, reflects this enthusiasm by stating, "We’re excited to partner with Canela.TV's Club Canela to bring JTV Joyas to even more Spanish-speaking customers. The Infinity Heart Necklace is just a glimpse of the stunning jewelry available on JTV Joyas, where online shopping is both easy and inspiring."
This partnership exemplifies how brands can collaborate to optimize cross-promotional opportunities while promoting customer engagement. Integrating jewelry rewards into Club Canela not only enhances user experience but also fosters brand loyalty by offering an engaging shopping experience that caters specifically to a targeted audience.
How to Redeem Rewards
Users of Club Canela can now redeem their points for a JTV Joyas reward code, which can be fulfilled directly through JTV's website. This means that those who earn their rewards will have the convenience of shopping online and enjoying the ease of having their selections shipped directly to their homes. This straightforward process ensures that the excitement of waiting for a beautiful piece of jewelry is part of the overall experience.
A Bright Future Ahead
As Canela Media and JTV continue to innovate and enhance their partnership, subscribers can look forward to more exciting developments in the future. The JTV Joyas initiative is just the beginning of a thriving collaboration designed to benefit users while amplifying brand presence in the growing Hispanic market.
This new chapter heralds an exciting evolution for both Canela Media and JTV, setting the stage for enhanced consumer interaction and engagement within a culturally-tailored framework. The integration of jewelry rewards not only serves as a unique incentive for users but also underscores the commitment both brands have in catering to the diverse needs and desires of their audiences as the holiday season approaches.
Stay tuned as we uncover more thrilling updates from this partnership in the months to come!
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