New Research Exposes Priorities of Young Women Voters for the Next Decade

As we stride into 2025, the political landscape is abuzz with new insights, particularly regarding sporadically voting young women—a demographic that has historically played a significant role in elections since 2016. In a recent collaboration between Supermajority, HIT Strategies, and Lake Research Partners, a detailed study unveiled the pressing concerns and aspirations of these young women as they look towards the next decade.

The survey definition of sporadically voting young women encompasses those who have cast their votes in 50% or fewer of the last six federal elections. The results are not only enlightening but also signal a strong need for policymakers to engage with this pivotal group. Understanding their motivations is crucial for encouraging greater political participation in upcoming elections.

Key Findings from the Study

Among the compelling findings, it was revealed that in the most recent elections, the economy and abortion rights were at the forefront of issues that motivated young women to vote. A noteworthy 39% identified the economy and job availability as their primary concern, while 17% cited abortion rights, impressively higher than the responses from young men, who reported only an 8% priority for the same issue.

Interestingly, the support among young women of color for Vice President Kamala Harris was significant, contrasting with the divided support seen among young white women who leaned towards both Trump and Harris.

Looking Forward: Young Women’s Priorities

As the discourse of governance continues, young women foresee substantial changes in their lives over the next decade. An increasing responsibility of caring for elderly relatives appears to highlight a paradigm shift where personal and familial obligations may take precedence over their own desire for children. This is notably pronounced among young women of color who express heightened concern about their roles in familial structures.

Ambitions surrounding career advancement and educational achievements are dominant factors as these young women set their sights on the future. Despite these aspirations, only half of them believe in their potential to purchase a home within the next 10 years—a stark indicator of the economic challenges many face today.

The desire for affordable living arrangements close to supportive family and friends emerges as a priority alongside the imperative for legal protections surrounding abortion and reproductive rights. There is a clear demand for policymakers to create environments where young women feel secure living, working, and pursuing their dreams.

A Call to Action

This revealing analysis serves as a rallying cry not only for political candidates but for society as a whole. There’s an evident demand for a greater representation of diverse candidates who resonate with the challenges faced by young women. Previous research has pinpointed a disillusionment among sporadically voting young women stemming from feelings of unrepresentation by traditional candidates, predominantly older white males in power.

As the specter of a second Trump administration looms, it’s critical for the voices of young women to be not just heard but actively sought out. Engaging this demographic will require genuine efforts to foster equitable political environments, where they feel represented and motivated to participate in elections.

In summary, the findings from this survey underscore a pressing need for policymakers to tune into the desires and concerns of sporadically voting young women. Their collective engagement can indeed turn the tides in future elections if their priorities are addressed effectively. To access the comprehensive research findings and a detailed breakdown of the survey outcomes, visit Supermajority's website or contact their media representatives at the provided address.

Supermajority continues to stand at the forefront of women’s equality initiatives, striving to unite women from diverse backgrounds and empower them with the resources necessary for impactful political involvement, creating a more inclusive future for all.