#None #Frazil #Berkeley Street Beverage #Frozen Beverages

Frazil Expands Its Southern California Reach

Frazil, recognized as the largest slush brand in the United States, has taken a significant step in strengthening its position in the Southern California market. On September 11, 2025, the company officially announced its acquisition of various assets from Berkeley Street Beverage, a regional provider of frozen beverages. This strategic move allows Frazil to enhance its service delivery and expand its customer base in one of the most dynamic markets in the nation.

Berkeley Street Beverage's Legacy

Berkeley Street Beverage has built a strong reputation over the past two decades, thanks to its excellent customer service and in-depth regional knowledge. With a loyal customer base across Southern California, the company has been instrumental in shaping local preferences within the frozen drinks sector. By acquiring these assets, Frazil not only gains operational resources but also the valuable expertise and relationships established by Berkeley Street Beverage, thereby accelerating its growth strategy.

Kyle Freebairn, the CEO of Frazil, expressed his enthusiasm regarding the acquisition, stating, "This acquisition allows us to build upon the strong customer relationships and local presence that Berkeley Street Beverage has developed over the years. We’re excited to welcome these new accounts into the Frazil network and look forward to providing outstanding service, dependable equipment, and high-quality products with the added support and scale of the Frazil brand.”

Strategic Benefits of the Acquisition

With the integration of Berkeley Street Beverage’s assets, Frazil will now have direct oversight of all acquired accounts. This transition is expected to be seamless, assuring existing customers that they will continue to receive the reliable service and first-rate products they have come to expect. Frazil is determined to maintain high standards of customer service that align with its brand values.

As part of this expansion, Frazil plans to roll out its comprehensive range of frozen drink options, including its celebrated slushies and Café Tango frozen coffee. With over 50,000 machines already installed in various outlets such as convenience stores, schools, and amusement parks nationwide, the brand is poised to reach an even broader audience. Frazil has already started implementing measures to ensure that Berkeley Street Beverage's former customers will enjoy uninterrupted service and continuous access to the same quality product.

Frazil’s Commitment to Innovation

Frazil's strategy is rooted in innovation and commitment to quality. The company consistently strives to redefine the frozen beverage experience, offering bold flavors and a variety of choices that appeal to a diverse consumer base. The acquisition aligns with Frazil's vision to enhance its product offerings and expand its market presence.

The Southern California beverage scene is competitive, and Frazil’s entrance into this market is expected to drive further innovation and selection for consumers. As the company continues to evolve, its focus will remain on meeting customer needs and adapting to market trends.

In conclusion, Frazil's acquisition of Berkeley Street Beverage marks a significant milestone in the company's journey, demonstrating its commitment to expanding its footprint in Southern California and solidifying its leadership in the frozen beverage market. With this move, Frazil aims to not only grow its business but also to ensure that customers across the region continue to enjoy outstanding frozen beverage experiences.

About Frazil

Frazil is the leading slush brand in the United States, with a network that spans across convenience stores, theaters, schools, and amusement parks. Renowned for its delicious and refreshing slushies, along with its expanding line of frozen beverages, Frazil is dedicated to bringing enjoyment to millions of customers every day. With an emphasis on quality, customer satisfaction, and innovation, Frazil continues to set new standards in the frozen drink industry.