Empowering Female Entrepreneurs: SheScales Names Three Dynamic Brands for 2025-2026
SheScales Welcomes New Female Entrepreneurs to Its 2025-2026 Cohort
In a powerful move to uplift women in business, SheScales, an advisory program powered by Rain the Growth Agency, has selected three exceptional female-founded brands for its 2025-2026 cohort. Known for its commitment to empowering female entrepreneurs, SheScales offers yearlong pro bono marketing advisory support designed to enhance brand presence and scale operations.
Celebrating Diversity in Entrepreneurship
The newly selected participants include Bar Carlo, Blue Henry, and Maté Party, each representing distinct visions that merge creativity with community focus.
Bar Carlo – A Cultural Hub in the Heart of Portland
Located in Southeast Portland, Bar Carlo is more than just a restaurant; it is a community cornerstone. Founded in 2008 by chef Melinda Archuleta, the venue celebrates Mexican heritage through its vibrant atmosphere, diverse menu offerings, and dedication to creating a welcoming space for all. With its festive brunches and private event options, Bar Carlo embodies the essence of cultural connection while fostering local community ties.
Blue Henry – Elevating the Art of Mixology
Founded by former FDA executive turned mixologist Adrienne Walker, Blue Henry specializes in crafting premium, all-natural cocktail garnishes, rimming salts, and syrups. The inspiration for the brand comes from Walker’s rescue beagle mix, Henry, who embodies the spirit of conscious entertaining. With an emphasis on sustainability, Blue Henry uses responsibly sourced ingredients, making its products available in various restaurants and bars nationwide, as well as through major e-commerce platforms.
Maté Party – Energizing Gatherings Across the Pacific Northwest
With a vision inspired by the joy of yerba mate, Jesica Oliverio established Maté Party, a brand that redefines beverage options for social gatherings. Focused on delivering a refreshing, jitter-free energy boost, Maté Party is hand-crafted with one-third the sugar of other yerba mate drinks and without artificial sweeteners. The brand is making waves in the Pacific Northwest, with products available at popular stores such as Whole Foods and Zupans, and offers online shipping nationwide.
Tailored Marketing Support from Industry Experts
As part of SheScales’ commitment to fostering female-led innovation, each founder will receive dedicated mentorship from Rain the Growth Agency’s marketing advisors over the course of the year. This tailored support aims to refine their brand strategies, broaden their outreach, and position them for sustained growth. Jane Crisan, CEO of Rain the Growth Agency, expresses enthusiasm about collaborating with these innovative founders, emphasizing the importance of nurturing brands rooted in culture and hospitality.
About SheScales
Founded by Michelle Cardinal, SheScales aims to empower women entrepreneurs by offering marketing and media advisory services tailored to their unique needs. The program not only provides invaluable resources but also creates a supportive network dedicated to fostering female leadership within the business landscape.
Conclusion
As these three brands embark on their journey within the SheScales program, there’s a palpable excitement within the community of female entrepreneurs. By providing the necessary tools and mentorship, SheScales and Rain the Growth Agency are paving the way for a brighter, more inclusive future for women in business.