#Japan #Backpack #Angel's Wing #Seiban #Tatsu, Hyogo

Introduction to the 2026 Angel's Wing Backpack Trends

As we approach the 2026 academic year, Seiban Co., Ltd., headquartered in Tatsu, Hyogo, has conducted a thorough study on the current trends and popular colors for their renowned Angel's Wing backpacks. This survey, designed to guide customers in their selection process, reveals important insights about the preferences of parents and children alike. With the Golden Week shopping spree on the horizon, the findings are particularly timely.

Survey Overview

The analysis was performed by gathering purchasing data from Seiban’s direct stores, official website, and Angel's Wing showcase events, covering the period from February 6 to May 6, 2025.

Top Popular Colors Among Girls

For girls, the favored colors have shifted towards variations of purple, sax, and pink. Notably, the once-dominant red has seen a 15% decline in popularity since the 2023 academic year. This change reflects a broader trend where families are increasingly valuing their children’s personal tastes, moving away from traditional choices. The introduction of more nuanced and varied colors since the 2022 academic year aligns with this progressive mindset.

Here's a breakdown of the top three colors:

• - 1st Place: Purple variations
• - 2nd Place: Sax
• - 3rd Place: Pink

The established norm of red is gradually being replaced with purples, indicating a shift in the desired aesthetic among young girls.

Popular Colors Among Boys

Conversely, for boys, black, blue, and navy remain the top choices, with increasing interest in metallic colors over the past few years. The demand for metallic shades, which experienced a tripling effect since their introduction in 2023, highlights a significant shift in style preferences.

The favorites in this category are:

• - 1st Place: Black
• - 2nd Place: Blue
• - 3rd Place: Navy

The metallic blue, making up about 42% of the new color preferences, followed by gold, silver, and red, showcases the evolving tastes. The flagship model “Model Royal Dragoon” incorporates metallic colors, with the pearl metal marine and black combination being exceptionally popular. Starting with the 2026 model, new colors like gold and silver will be added to cater to diverse preferences.

Insights on Purchasing Patterns

Interestingly, by the end of May, 36% of the backpack purchases were completed—a statistic indicating that a significant portion of parents still opts for later purchasing, especially post-Golden Week, with many waiting until August for the second peak shopping season.

This educational equipment market trend shows that families wish to explore their options beyond the initial rush, and Seiban encourages customers to take their time in making the right choice, especially given that their factory operations provide a variety of backpacks even during peak seasons.

The Significance of “Lightness” in Backpacks

A remarkable trend that has emerged in recent years is the preference for lighter backpacks. Sales of lightweight variations showed approximately one and a half times increase from the 2023 academic year. This preference is particularly notable in urban areas where shorter commuting distances raise concerns over carrying heavy loads.

At Seiban, models designed for functionality include the “Sugo Light Air” and “Model Royal Classic,” which are subdivided based on their weight characteristics, catering to different needs.

Conclusion

The 2026 collection of Angel's Wing backpacks offers a diverse palette of 36 colors across 242 styles. Seiban's dedicated staff at their physical stores, known as "Backpack Concierges®", are available to assist families in finding the perfect fit tailored to each child’s preferences. With a rich history dating back to 1919 in the leather goods sector and evolving into a trusted name in school bags, Seiban remains committed to enriching the smiles of children and their families worldwide.

For further exploration, check out the Land Selection Documentary Video here.