Anthony Pappas Takes the Helm as Chief Marketing Officer at DXC Technology

DXC Technology Announces Anthony Pappas as New Chief Marketing Officer

In a significant move aimed at elevating its brand presence, DXC Technology has appointed Anthony Pappas as its new Chief Marketing Officer (CMO), effective immediately. Reporting directly to CEO Raúl Fernández, Pappas will lead the company's global marketing organization during this transformative period.

Pappas has been instrumental in redefining DXC’s brand strategy over the last six months, playing a critical role in shaping the organization’s market positioning and identity for the future. Having previously served as the Vice President of Business Leadership, he has leveraged his extensive experience in marketing to focus on demand generation and collaboration with the sales training department.

The new CMO brings over 30 years of expertise in global marketing to his role. Fernández praised Pappas, stating, “He is pivotal in transforming DXC's market presence. His proven ability to build high-performance teams that align brand narratives with measurable business outcomes is invaluable. With Pappas at the helm, DXC is poised for sustained market expansion and innovation in AI-driven enterprise solutions.”

Prior to joining DXC, Pappas held various leadership roles on boards and advised clients as a marketing director and creative head. He is noted for serving as the General Manager and Creative Director at DMI, where he transformed the department into the company’s most profitable revenue source. Before that, he founded Pappas Group, a full-service creative agency, which he successfully built and sold to DMI. His agency has collaborated with high-profile brands, including AARP, Discovery Channel, Hilton, Toyota, Under Armour, and Volkswagen.

Expressing his enthusiasm for the new role, Pappas stated, “It is an honor to step into the role of CMO during such a transformative time for DXC. We are redefining our brand around the power of AI to deliver real business outcomes for our clients. I look forward to extending DXC’s legacy of innovation and helping leading companies achieve more through our collaboration.”

Founded on the principle of fostering innovation and growth, DXC Technology is a trusted partner for many of the world’s most innovative organizations. As a leading global provider of IT services, DXC specializes in creating solutions that drive industry and business progress. Their experts in engineering, consulting, and technology help clients simplify, optimize, and modernize their systems and processes, manage critical workloads, integrate AI into operations, and prioritize security and trust.

For more details about DXC Technology, you can visit their official website at dxc.com.

Anthony Pappas

This strategic leadership change aligns with DXC's mission to transform client interaction and enhance their technological framework, ultimately setting stepping stones for future growth. With Pappas' wealth of knowledge and proven track record, DXC is gearing up to influence significant disparities in AI and technology within various sectors.