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BUYING SQUARE's VIBE TWLV: A Unique Experiential Showroom in Brooklyn

In a groundbreaking move to redefine retail, BUYING SQUARE has unveiled its latest venture, VIBE TWLV, a stunning 4,270-square-foot showroom located in the vibrant neighborhood of Williamsburg, Brooklyn. This innovative space offers a fresh approach to how brands connect with consumers, fostering an immersive environment that celebrates creativity and culture.

The Concept Behind VIBE TWLV

VIBE TWLV is based on the visionary theme dubbed "SUPERNORMAL UNIVERSE". This concept embraces a unique blend of art forms, inviting participants into a realm where traditional retail practices are left behind. The name itself is a fusion of “VIBE,” which represents deep spiritual connection, and “TWELVE,” regarded as the perfect number. Together, they create a compelling narrative that defines the showroom's atmosphere.

Evan Choi, the founder of VIBE TWLV, captures the essence of this creative haven: “VIBE TWLV will be more than a retail space; it's an authentic artistic hub where brands, artists, and cult followings directly engage.” This shift aims to create a dialogue between consumers and various art forms, establishing an ecosystem ripe for collaboration.

An Interactive Experience

One of the standout features of VIBE TWLV is its dynamic interior design. The showroom is equipped with DMX lighting and modern displays that adapt to the background music, enhancing the sensory experience for visitors. Modular showcases can be rearranged effortlessly, allowing for flexible presentations of curated pieces from global designers such as Martine Rose, KidSuper, and Hed Mayner. This flexibility also paves the way for hosting runway shows and DJ events, making VIBE TWLV a multi-functional venue.

An interactive experience awaits with a mystery box placed centrally in the showroom, inviting customers to engage with their surroundings in unexpected ways. This element aims to bridge the gap between retail and artistic expression, encouraging visitors to explore and interact in a novel way.

Focusing on Emerging Talents

This year, VIBE TWLV is set to showcase emerging talent from South Korea, aligning with New York's reputation as a fashion capital. By organizing exhibitions, like the upcoming "URBAN KAWAII HYPER-HYBRID", which will feature works from six leading South Korean pop artists, the showroom not only boosts brand visibility but also acts as a launchpad for new voices in the industry.

A Hub for Events and Art

In addition to traditional retail functions, VIBE TWLV is designed to host a variety of events. Whether it's concerts, exhibitions, or fashion shows, the space supports a diverse calendar that reflects the continuously evolving nature of cultural engagement. The modular furniture allows for smooth transitions from one event type to another, maximizing the space's potential.

Furthermore, VIBE TWLV boasts several impressive features including:

• - A naturally lit VIP room designed for private shopping experiences.
• - An infinity room featuring three-sided mirrors and vibrant lighting that creates an ethereal ambiance.
• - Outdoor signage with captivating LED animations that draw the attention of passersby.
• - Immersive video art displays created by graphic artist Deok-hyeong Lee (DHL), further enhancing the artistic environment.

Recognition and Future Plans

VIBE TWLV's innovative design and adaptability earned it the prestigious "Asia Design Prize 2025", which underscores its role as a leader in redefining experiential retail. As buying patterns shift and consumers seek more meaningful interactions, SHOWROOM aims to continually evolve its offerings and strategies.

Headquartered in Seoul with offices in New York, Shanghai, Tokyo, and Kowloon, BUYING SQUARE is firmly positioned to expand its influence. By leveraging its success and customer insights, the company aims to enhance its global presence while fostering new partnerships and creative collaborations in the fashion industry.

As VIBE TWLV opens its doors, it promises to be a cultural epicenter in Brooklyn, where art, retail, and experiences converge to create something genuinely unique. Expect an environment that not only serves but stimulates creativity, innovation, and community engagement in the heart of New York.

For more details about VIBE TWLV, visit BUYING SQUARE’s official website and follow their journey in transforming the retail landscape.