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HOKUSAI and CHUMS: A Celebration of Art and Outdoor Culture

In a remarkable collaboration, the outdoor casual brand CHUMS has partnered with the renowned artist HOKUSAI for an exclusive line of merchandise during the exhibition "HOKUSAI - Everything Was His Doing." This unique partnership brings together the whimsical spirit of CHUMS with the essence of HOKUSAI, one of Japan’s most celebrated artists.

This special collection features T-shirts and accessories that showcase HOKUSAI's iconic works like 'The Great Wave off Kanagawa' paired with CHUMS' beloved Booby Bird mascot. One design brilliantly merges the face of the Booby Bird with the majestic wave from HOKUSAI's famous piece, while another humorously captures six expressions from the 'HOKUSAI Manga', transforming them into playful artworks featuring the Booby Bird. This fusion of elements not only highlights HOKUSAI's influence on manga and anime but also reflects CHUMS' playful approach to fashion.

HOKUSAI, often hailed as the most famous Japanese artist, left a monumental legacy with over 30,000 works created during his 90-year life. He is known for his dynamic lifestyle, having moved an impressive 93 times and using over 30 different artist names throughout his career. His artistic expressions are considered the roots of modern Japanese entertainment culture, greatly influencing the world of manga and anime.

Special Designs Inspired by Masterpieces

The featured designs include:

• - HOKUSAI x CHUMS Wave T-Shirt: Priced at 6,000 yen, it incorporates the famed wave motif with a whimsical twist.
• - HOKUSAI x CHUMS Wave Tote Bag: Available for 4,000 yen, this bag also showcases the wave design, perfect for casual outings.
• - HOKUSAI x CHUMS Wave Canvas Pouch: Retailing at 3,500 yen, it's a functional accessory that captures the spirit of the collaboration.
• - HOKUSAI x CHUMS Wave Tenugui: This traditional Japanese towel comes in at 3,000 yen, emphasizing HOKUSAI's cultural significance.

The second unique design is based on the 'HOKUSAI Manga', featuring comical portrayals of characters. Included products are:

• - HOKUSAI x CHUMS Manga Pocket T: Another 6,000 yen item, it highlights the playful expressions from HOKUSAI's work.
• - HOKUSAI x CHUMS Manga Socks: A quirky pair available for 2,000 yen, adding a fun twist to daily wear.
• - HOKUSAI x CHUMS Manga Tote Bag: Priced at 4,000 yen, this bag presents a humorous design.

A Historic Exhibition

The exhibition, "HOKUSAI - Everything Was His Doing," is being organized in full collaboration with Mr. Matsuo Urakami, who holds a remarkable collection of HOKUSAI's works, including 1,700 volumes of 'HOKUSAI Manga'. This exhibition showcases more than 300 pieces, including 15 full volumes of the renowned 'HOKUSAI Manga', illustrations from various reading books, and significant pieces such as 'The Great Wave off Kanagawa' and the late masterpieces 'Fugaku Hyakkei', plus 16 never-before-seen original drawings.

This exhibition not only focuses on the beauty of traditional art but also highlights the roots of modern manga and anime expressions, with engaging presentations that allow visitors to experience HOKUSAI's legacy.

The exhibition will run from September 13 to November 30, 2025, at the Creative Museum Tokyo. With its focus on modern interpretations, it provides a rare opportunity to engage with HOKUSAI's influential art in a contemporary context.

Visit the official site for further details: HOKUSAI Official Exhibition Site.

Where to Find the Collaboration Products

The CHUMS x HOKUSAI collection is available for purchase at the exhibition store and through various outlets, including the CHUMS online shop.

• - CHUMS Online Shop: Visit Here
• - CHUMS Physical Stores: Check locations in Omotesando, Osaka, and across various regions.

About CHUMS

Founded in Utah by a river guide who faced challenges during rafting, CHUMS has grown into a beloved outdoor brand known for its playful designs and commitment to functional gear. The brand mascot, the Booby Bird, reflects the whimsical and adventurous spirit that defines the company’s products.

For more information about CHUMS, visit their official website or follow them on social media for the latest updates.

This special collaboration not only brings HOKUSAI's artistic spirit to the forefront but also showcases CHUMS’ dedication to providing unique and joyful products for everyday adventures. Dive into this fusion of art and playfulness and discover how traditional Japanese culture continues to inspire contemporary creativity.