#Japan #Tokyo #M&A Capital Partners #M&A Matching #Salesforce Data 360

Revolutionizing M&A Matching with Salesforce Data 360

M&A Capital Partners, located in the Chuo Ward of Tokyo and led by CEO Satoru Nakamura, has recently announced its integration of Salesforce's Data 360 into its operations. This innovative move aims to improve the accuracy and efficiency of matching acquiring and selling companies in the bustling M&A market. By leveraging the unified data capabilities of Data 360 alongside Salesforce's CRM data, M&A Capital Partners has already achieved impressive results, meeting 96.6% of its annual goal for top meeting generation in just five months post-launch.

Background of Data 360 Implementation

In today's thriving M&A landscape, M&A Capital Partners faced significant challenges. Traditionally, the process relied heavily on the advisors' knowledge and experience, leading to opportunities that were often limited by their personal networks. This conventional approach increased the risk of overlooking potential matches and extended the time required for effective matching.

Recognizing the necessity for a new, more comprehensive solution to identify potential candidates, M&A Capital Partners sought an innovative strategy that would reduce dependence on individual advisor capabilities. This led to their decision to implement Salesforce Data 360, aiming to transform the M&A matching process and construct a robust integrated data utilization platform for future business growth.

Effects of Data 360 Implementation

The introduction of Data 360 has significantly enhanced the accuracy of M&A matching between sellers and buyers. By consolidating various data sources, including M&A needs information within Salesforce's CRM framework, advisors now have the capability to use matching data proactively and take swift actions. The data-driven approach facilitates comprehensive and precise candidate selection, improving the overall matching accuracy for advisors.

Notably, the merger of Data 360 with Salesforce's CRM has led to M&A Capital Partners meeting 96.6% of its top meeting goals within five months, well ahead of schedule. Furthermore, since the implementation in April 2025, about 22% of buyer candidates that advanced to top meetings were proposed by AI. This breakthrough indicates that automated suggestions can lead directly to successful meetings, validating the value of the new system.

Future Developments

M&A Capital Partners is committed to expanding the use of Data 360 further. With the integration of diverse matching data into a unified CRM environment, a solid foundation has been established for leveraging the AI agent platform. Plans are also in place to fully utilize Salesforce’s AI agent platform, 'Agentforce,' which will automate responses to inquiries from potential buyer candidates, ensuring appropriate actions are taken swiftly.

The collaboration with Salesforce will propel the efficiency of M&A advisory services, aiming to improve productivity through digital transformation (DX). By enhancing support for M&A transactions, M&A Capital Partners aspires to contribute to the continuity and growth of businesses across Japan, ultimately boosting the nation’s economic development.

Company Overview

• - Name: M&A Capital Partners, Inc. (Listed on the Tokyo Stock Exchange; Securities Code: 6080)
• - Location: 36th Floor, Yaesu Central Tower, Tokyo Midtown Yaesu, 2-2-1 Yaesu, Chuo Ward, Tokyo
• - Representative: CEO Satoru Nakamura
• - Established: October 2005
• - Business: M&A brokerage
• - Website: M&A Capital Partners

Contact Information

For inquiries regarding this announcement:
M&A Capital Partners, Inc.
Public Relations Office: Munetaka Saito
Phone: 03-6770-4305
Email: [email protected]