#Japan #Tokyo #Live Commerce #S Holdings #En Yongjin

En Yongjin Appointed as Special Advisor for Japan at the International Business Linkage Organization

The International Business Linkage Organization (IBLO) has recently announced the appointment of En Yongjin, CEO of S Holdings and a prominent figure in the live commerce industry, as its Japan Special Advisor, in addition to being a board member for both the Taiwan and Malaysia branches. This strategic move is aimed at accelerating international business connections within the Asian market.

Background of the Appointment

The IBLO, headquartered in Minato-ku, Tokyo, is dedicated to facilitating the matchmaking of Japanese companies with international ventures and supporting their entry into global markets. En Yongjin has consistently been recognized as Japan's leading live commerce merchant, achieving remarkable sales figures, including a monthly revenue of 350 million yen and a record simultaneous viewership of 13,600 on TikTok Live.

This appointment of En is poised to enhance IBLO's ability to assist Japanese companies aiming to enter Taiwan and Malaysia and provide foreign companies aspiring to expand in Japan with innovative marketing strategies based on live commerce expertise.

Areas of Support

As Japan Special Advisor and board member, En will be providing support to member companies in several key areas:

1. Practical Promotion Strategies for Market Entry in Taiwan and Malaysia

The IBLO will leverage its extensive network in Asia alongside En's know-how in live commerce. En will draft PR strategies targeting local consumers to facilitate successful market entries for Japanese companies in Taiwan and Malaysia.

2. Brand Recognition and Expansion into Japan

En will advise foreign companies looking to penetrate the Japanese market, driving substantial brand recognition without relying on traditional advertising methods. Emphasizing a fan-building approach, En aims to create unique entry schemes tailored for Japanese audiences.

3. Linkage Between Local Revitalization and International Exports via Live Commerce

By promoting Japan’s exceptional local products to the world through live commerce, En aims to inject strategies from his previous local revitalization projects into the IBLO's initiatives, thus boosting regional economies on a global scale.

About En Yongjin

En Yongjin was born in 2010 when he embarked on his entrepreneurial journey with a modest background in trading related to Itokin. He founded S Holdings and has successfully launched businesses that thrived in the competitive fashion space, rapidly achieving a monthly sales volume of 200 million yen through his brand on ZOZOTOWN. Based on his expertise, he has established himself as Japan's number one live commerce merchant, achieving sales of 1 billion yen in just a month and a significant influence on the Korean live streaming market.

In his recent appointments, En's role will also involve overseeing live commerce operations that are poised to not only verify the potential of live commerce in the domestic market but also in international scenarios.

About S Holdings

S Holdings, under En's leadership, embraces the vision of "Creating the Next Generation Commerce." They are dedicated to evolving commerce practices through live streaming, E-commerce, and marketing support, optimizing their approach for today's social media landscape. The company aims to construct models reflective of global market trends while also focusing on regional strengths.

About the International Business Linkage Organization

Established with the objective to support Japanese companies in their international endeavors, the IBLO provides various programs including live commerce, experiential sales, and business matchmaking events, creating real-world opportunities for businesses intending to enter foreign markets.

Conclusion

The appointment of En Yongjin is seen as a pivotal step toward enhancing IBLO’s mission of international collaboration and market-entry facilitation amid the developing landscape of live commerce in the Asian region. As he takes on these responsibilities, stakeholders can expect innovative strategies that bridge cultures and business practices, enhancing growth opportunities across borders.