#United States #Philadelphia #CBD #THC #MoreBetter

MoreBetter Unveils Nation's Largest THC Beverage Study

In a groundbreaking announcement, MoreBetter has expanded its research into THC- and CBD-infused beverages, revealing promising results that suggest these products could serve as healthier alternatives to traditional alcoholic drinks. With the launch of the second cohort of their Infused Beverage Study, MoreBetter aims to gather further insights on how these beverages impact drinking habits and overall wellness across the United States.

A Step Forward in Wellness Research

Following the success of the initial study phase, which included over 3,000 participants, the newly formed cohort now includes an impressive 2,000 individuals from across the country. This expansion adds 10 new brands and 15 or more product SKUs to the research, marking it as one of the most comprehensive studies in the realm of infused beverages. The aim? To provide empirical evidence that could reshape consumer drinking habits while promoting a culture of mindful consumption.

Tyler Dautrich, Chief Operating Officer of MoreBetter, stated, "With this second cohort, we aim to transition from proof-of-concept to population-level insight. Our analysis will focus on product variations, dosing methods, and demographic factors to understand how infused beverages can enhance both wellness and social experiences."

Key Findings from the First Cohort

The findings from the first cohort were nothing short of enlightening. Nearly half of the participants (43%) reported that this was their first experience with THC or CBD beverages, indicating swift adoption in a rapidly growing category. Significantly, 71.7% of respondents acknowledged they drank less alcohol while consuming infused beverages, with an astonishing 87.4% feeling that these drinks were safer for their health in comparison.

The study highlighted a marked decrease in daily alcohol consumption, dropping from 32.9% at the study's outset to 20.1% during the consumption period, showcasing a trend towards healthier drinking habits.

Further Exploration of Market Dynamics

Cohort 2 is not just a continuation but a deepening of the inquiry into consumer preferences. Brands such as Cantrip and Woodstock, who participated in Cohort 1, have committed to further validate their products through this study. Adam Terry, CEO of Cantrip, remarked, "Participating with a second flavor will help reinforce our commitment to delivering consistent quality and enhancing consumer confidence in THC beverages."

Similarly, Richard Lee of Woodstock emphasized how previous cohort results drove their decision to participate again, hinting at the substantial marketing benefits derived from robust, data-backed insights.

Driving Innovation Through Data

As the infused beverage market emerges, the need for reliable consumer data becomes critical. Brian Miesieski, CMO of Uncle Arnie's, reflected on the treasure trove of consumer insights this study could yield. By understanding consumer preferences and behaviors better, brands can innovate effectively while also informing healthier social habits.

Participants in Cohort 2 will report their daily alcohol intake alongside their consumption of infused beverages. The study further explores mood and sleep responses, making it a pivotal resource for brands looking to align product development with consumer health.

The Future of Non-Alcoholic Options

Additionally, MoreBetter is broadening its scope to investigate non-THC alternatives, such as kava-infused drinks, as potential substitutes for alcohol. Billy Grady, CEO of Kava Haven, emphasized this direction, stating that insights from the study could affirm the positioning of kava as a preferred choice for mindful socializing.

Join the Movement

Consumers aged 21 and over are encouraged to participate in this considerable study into functional beverages. Enrollment is open through mystudi.es/bevstudypr.

About MoreBetter

MoreBetter is a leading software and contract research organization focused on Real-World Data collection concerning functional ingredients and consumer wellness products. The mission is to enable informed decision-making among consumers and companies, promoting enhanced personal and public health.

For more information, visit www.morebetter.ltd.