#Paris #France #Boulard Calvados #Spirit France #Normandy

A Stunning Reimagining for a Historic Legacy

As Calvados Boulard approaches its monumental 200th anniversary, the brand is making waves by unveiling a brand new packaging design that is both bold and reflective of its storied past. This redesign is not just about aesthetics; it represents a bridge between the cherished traditions of the past and the innovative aspirations for the future.

A Tribute to Heritage and Craftsmanship

Calvados Boulard’s new packaging is a magnificent reflection of its commitment to quality, evolving its visual identity while maintaining ties to its rich heritage. Since its inception in 1825 in the fertile region of Normandy, Boulard Calvados has been synonymous with artisanal craftsmanship and the use of the finest local apples.

The new design features a striking appearance that speaks of elegance and modernity, designed meticulously to entice both longtime aficionados and new consumers. The company took great care in fine-tuning a wealth of details, such as the prominent gold branding and the elegant white square—a longtime emblem of Boulard since the 1970s, which continues to signify the brand’s quality and tradition.

The packaging also introduces a matte black neck reminiscent of the iconic frosted Boulard bottles, which adds a stunning contrast to the rich golden hue of the Calvados inside. This visual impact is designed to catch the eye of anyone in pursuit of an authentic and luxurious spirit experience.

Celebrate 200 Years of Legacy

Serge Der Sahaguian, the CEO of Spirit France Diffusion, stated, “We are proud to introduce this captivating new packaging to mark the brand's 200th anniversary. This thoughtful redesign is a testament to our commitment to see Boulard Calvados thrive for another 200 years.” This declaration not only emphasizes the significance of the redesign but encapsulates the spirit of the brand, aimed at ensuring its legacy continues to flourish.

The Essence of Boulard Calvados

Boulard Calvados has always been more than just a spirit—it is a narrative of French artistry and innovation. The brand was a pioneer in double distillation in the Pays d’Auge and has maintained a reputation for excellence through generations. The meticulous process of harvesting, pressing, and distilling apples in traditional pot stills embodies the essence of what sets Boulard apart in the spirits industry.

While it can be cherished neat, Boulard Calvados is also a versatile ingredient in cocktails, inviting enthusiasts to experience its authentic and alluring flavor profile. This duality of enjoyment is a part of what has made Boulard Calvados a staple in bars and homes around the globe.

As Boulard Calvados celebrates this remarkable milestone, it marks a rebirth of sorts, challenging norms and rekindling interest in a spirit that has been loved for decades. With its innovative new design and a history that dates back nearly two centuries, Boulard Calvados is poised to continue as a leader in quality and style in the world of fine spirits.

Conclusion

With a new look that honors its legacy while embracing a modern twist, Boulard Calvados invites everyone to join in the celebration of its 200th anniversary. This new packaging serves as an emblem of the brand’s dedication to quality, craftsmanship, and the fine art of Calvados. Experience the sophistication of Boulard Calvados—where tradition meets innovation, and the future is as bright as the past is rich.