#Japan #Shibuya #Vigate Corp #JISOU #Emomiru Research

Vigate Partners with Keio's Innovative JISOU Initiative

In a significant advancement in open innovation, Vigate Corporation, based in Shibuya, Tokyo, has been chosen as a partner in Keio Corporation's business department-based open innovation program named JISOU, set to commence in July 2024. This initiative is pivotal in fostering collaborations that aim to solve prevailing business challenges presented by Keio Electric Railway's divisions.

With a focus on the hotel sector, Vigate will leverage its proprietary "Emomiru Research" platform to conduct a thorough investigation utilizing AI-driven surveys. This collaboration will provide deep insights into the needs and preferences of both domestic and international consumers regarding hotels, acquired through meticulously crafted inquiries and analyses.

Understanding Customer Insights with AI Technology

Vigate's Emomiru Research embodies a unique approach to data collection. Unlike traditional methods, it employs AI to create tailored questions for consumers, ensuring a personalized experience. This capability allows for in-depth probing into customer experiences and psyches, garnering insights that are often overlooked in standard quantitative research.

As part of this innovative study, which will run from May 12 to June 30, Vigate will explore customer sentiments regarding hotel functionalities, problems encountered during hotel stays, and the elements that contribute to a satisfying experience. This comprehensive analysis will not only illuminate consumer demands but will also inform future hotel design and service strategies.

The Framework of the JISOU Program

The JISOU initiative is designed to address specific themes set forth by Keio's various departments, emphasizing the necessity to gather insights that extend beyond mere online reviews. The program's core objective is to facilitate effective decision-making tailored to customer preferences and to implement actionable strategies based on solid evidence.

To participate in JISOU, businesses were required to propose services capable of collecting and analyzing customer insights effectively. Vigate stood out due to its AI-integrated methodologies, which promise a one-stop solution for not only acquiring consumer insights but also analyzing them.

Towards Enhanced Hotel Experiences

The objectives of this collaboration are clear: understand customer preferences intrinsically and execute effective initiatives based on these insights. The data gathered through Vigate's Emomiru Research will be instrumental in helping hotels adjust their offerings to meet customer expectations, thereby creating enhanced experiences that resonate with today's travelers.

Vigate's commitment to innovation is not merely limited to research. The company strives to build a social infrastructure that enables everyone to make rational decisions powered by valuable information. Their mission underpins the development of groundbreaking data-driven marketing technology that accurately harvests and analyzes natural human communication.

Future Directions and Developments

With ongoing advancements in AI and research methodologies, Vigate plans to broaden the applications of the Emomiru Research platform. Future studies may include evaluations of aesthetic elements in hotel design, aligning more closely with consumer visual preferences and overall satisfaction.

As an integral partner of the JISOU program, Vigate's role is to ensure that the needs of Keio Railway's customers are met through highly informed hotel creations. This partnership marks an exciting phase in transforming the landscape of customer engagement and experience within the hospitality industry.

For further inquiries about Vigate and its mission, please reach out to their public relations team at [email protected].

About Keio and JISOU

Since 2022, Keio Corporation has initiated an open innovation program involving co-creation with a range of external partners, including startups. The JISOU program aims to continuously solicit proposals that address challenges faced by different divisions within the Keio Group, establishing a dynamic platform for industry collaboration and growth.

Conclusion

Vigate's selection as a partner in Keio's JISOU program marks a significant milestone in the journey toward innovative research and insightful consumer engagement. As the hospitality industry continues to evolve, collaborations like this are essential for surfacing the true sentiments and desires of today’s consumers.