#Japan #Okayama #Tsuginohi #Environmental Venture #SUSU-GOROSHI

Revolutionizing Fuel Efficiency with SUSU-GOROSHI

Tsuginohi Co., Ltd., an environmental venture based in Okayama, has recently announced the impressive success of its fuel additive, SUSU-GOROSHI. With cumulative sales reaching over 91,000 units and total revenue surpassing 400 million yen, this innovative product is increasingly adopted across logistics, construction, and agriculture sectors throughout Japan. Since its launch in 2020, SUSU-GOROSHI has drastically improved productivity while simultaneously tackling the pressing issue of CO₂ emissions.

Addressing Industry Challenges

One of the key challenges in Japan's logistics and construction sectors is the frequent breakdown of vehicles due to DPF (Diesel Particulate Filter) clogging. Understanding the frustrations of mechanics, Tsuginohi developed SUSU-GOROSHI to address this issue proactively. Instead of merely fixing problems after they occur, the additive focuses on prevention, significantly reducing the occurrences of DPF-related troubles.

Using a unique formulation based on cerium oxide, SUSU-GOROSHI lowers the temperature required for the burning off of particulates to approximately 250℃. This characteristic makes it especially effective in scenarios prone to clogging, such as during winter or low-load driving conditions.

Demonstrable Effectiveness

Key benefits reported from the use of SUSU-GOROSHI include:

• - DPF Trouble Avoidance: Achieved a flawless record over 300,000 km for large vehicles using the product.
• - Reduced Engine Noise: Notable improvement in operational noise levels.
• - Fuel Efficiency Gains: Fuel savings ranging from 6% to 10%.
• - Decreased Black Smoke: Significant reduction in emissions, showcasing the product's environmental impact.
• - Extended DPF Longevity: Reducing replacement costs by prolonging the life of filters.

These results reflect the real-world challenges faced by mechanics and demonstrate how innovative technology can make a tangible difference.

A Local Technology with Global Impact

SUSU-GOROSHI has not only become the number one seller in its category on Amazon but has also revolutionized approaches to vehicle maintenance in logistics, construction, and agriculture nationwide. Tsuginohi emphasizes that the development and insight gained from local mechanics address a vital need, highlighting the potential for rural technological advancements to influence national industries.

In an era where “local” does not equate to limitations, Tsuginohi is proving that understanding the real challenges on the ground can lead to solutions that drive productivity and sustainability.

Digital Innovation and Future Goals

With a rapidly growing online presence, Tsuginohi has amassed over 24 million views on YouTube and garnered a subscriber base of 42,000. This engagement allows for constant feedback from users, enabling the company to iteratively improve its offerings.

Looking ahead, the company aims to expand its reach into cyclic resource management, tapping into international markets in Southeast Asia and Europe for test sales of its fuel additive technology. Additionally, Tsuginohi plans to extend its applications into hybrid batteries, catalysts, and rare metal recovery technologies while developing a unique CO₂ scoring system set to launch in 2026.

The opening of a logistics base in Saitama and an office in Shinagawa further enhance their supply chain efficiency, underlining Tsuginohi's commitment to tackling environmental issues.

Company Overview

Founded on July 2, 2018, Tsuginohi Co., Ltd. focuses on automotive parts recycling and environmental technology development. The company's mission statement, “Connecting, Circulating, Good for the Earth,” encapsulates their vision of sustainability and innovation.

For more information, visit Tsuginohi.