RECOVER 180™ Teams Up with Jason Aldean for Epic Tour Season

RECOVER 180™ Partners with Jason Aldean for Summer Tour Launch



LOS ANGELES, May 13, 2025 – RECOVER 180™, the innovative organic sports drink created by beverage expert Lance Collins, is excited to announce a significant partnership with country music superstar Jason Aldean just as he prepares to kick off his much-anticipated Full Throttle Tour this summer.

This collaboration represents a powerful synergy between Aldean’s electrifying performances and the critical hydration needs he faces as a touring artist. With the physical demands of live concerts, keeping hydrated becomes essential for Aldean, and RECOVER 180 is designed to meet those needs. Its unique blend of organic ingredients offers electrolytes, vitamins, and antioxidants that help maintain hydration, enabling him to shine on stage night after night.

A Summer of Full Throttle
"This summer is all about going full throttle—on stage and off," says Lance Collins, the CEO and founder of RECOVER 180. He emphasizes that the rigors of touring require genuine endurance and commitment, and Aldean embodies the essence of professionalism and dedication required to excel in the music industry. Collins adds, "We’re thrilled to support his recovery with our effective hydration solutions as he travels from city to city."

Aldean’s Personal Endorsement
Jason Aldean himself has shared his enthusiasm for RECOVER 180, stating, "I first discovered RECOVER 180 on the golf course, and I was hooked even before they reached out to me for this partnership. The taste is fantastic, and I appreciate that it provides a low-calorie way to replace what I lose during my performances. It's a must-have on my tour bus, and it's equally useful for my time on the golf course and enjoying the outdoors. Partnering with a brand I trust and use daily is incredibly exciting for me."

Expanding Cultural Presence
Jason Aldean is joining the ranks of elite athletes from various sports—from the NBA to the PGA—who have chosen to endorse RECOVER 180, further solidifying the brand's growing influence beyond the world of sports. This partnership not only highlights the importance of hydration for professionals but also includes promotional opportunities for fans, such as a chance to win a flyaway trip to Nashville for an exclusive event featuring Jason Aldean and fellow country star Luke Bryan. This once-in-a-lifetime experience is made possible by RECOVER 180, connecting fans with their favorite artists.

The Philosophy Behind RECOVER 180
Founded by beverage industry innovator Lance Collins and real estate entrepreneur Mike Meldman, RECOVER 180 claims its uniqueness by being the only organic sports drink specifically formulated for balanced hydration. Collins was driven to create a product that filled the gap in the market for healthier, organic hydration options, leading to the launch of RECOVER 180, which is now recognized as a revolutionary choice in the beverage category. The drink features organic coconut water and is devoid of added sugar, preservatives, and artificial colors, promoting a cleaner approach to hydration for users.

Since its inception, RECOVER 180 has experienced steady growth in physical retail locations and online. The drink is now available nationwide, including at Whole Foods Market, QuikTrip, and various independent retailers. Consumers can also purchase it on platforms like Amazon and through the official website, www.drinkrecover.com.

For all the latest updates on RECOVER 180, follow them on Instagram and TikTok @drinkrecover. Retailers interested in carrying RECOVER 180 can reach out via email at retail@drinkrecover.com, while inquiries regarding marketing partnerships can be directed to partnerships@drinkrecover.com.

Topics Consumer Products & Retail)

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