#Japan #Matsuya #Musashino #French Dressing #Winter Cabbage

Matsuya Unveils Exciting Vegetable Initiative for Its 60th Anniversary

Matsuya Foods, known for its commitment to providing delicious and fresh meals, is set to celebrate its milestone 60th anniversary in 2026. To kick off the celebrations, Matsuya has announced an engaging promotional event titled "Matsuya's Vegetable Introduced," which will run for a limited time from January 5 to January 20, 2026. The special event aims to not just celebrate the brand's storied history but also encourage healthier eating habits among its customers.

Starting January 5, at 3 PM, Matsuya will offer a delightful discount on fresh vegetables, specifically the crisp, refreshing cabbage served with their signature French dressing. Customers can enjoy a significant price reduction, making the fresh vegetable side available for only 100 yen instead of the standard price. This offer will be available daily from 3 PM until 5 AM, making it a perfect addition to any late-night meal or dinner.

Timeless Flavor: The Essence of Matsuya's French Dressing

As part of the campaign, Matsuya emphasizes its slogan, "We want to be a part of everyone's dining table." This reflects the company's dedication to maintaining taste and enriching everyday meals for its customers. The star of the promotion is Matsuya's French dressing, a beloved staple that has remained a customer favorite throughout the years. The unique “nama-dressing,” or fresh dressing, maximizes the appeal of the vegetables, showcasing their crisp texture and fresh flavor.

Matsuya invites patrons to rediscover the delight of their long-standing signature dressing, which has maintained its original flavor profile since its introduction. The emphasis on freshness stands at the core of Matsuya’s philosophy, ensuring that each dish served resonates with quality and taste.

Winter Cabbage: Naturally Sweet and Crisp

In addition to the delightful dressing, the promotional campaign highlights the seasonal appeal of winter cabbage. During the colder months, cabbage undergoes a natural process where it conserves sugars in its leaves to prevent freezing. This results in a sweeter flavor and a crisp texture that truly shines in winter. Matsuya encourages customers to savor this seasonal delicacy through their fresh vegetable offerings during the promotion, allowing them to enjoy the unique taste of winter cabbage.

Promotion Details and Participation

The promotional period is set from January 5, 2026, to January 20, 2026, making it a limited-time opportunity for Matsuya enthusiasts. The offer applies to a select range of menu items, including beef bowls, donburi, and curry dishes. However, certain meal types such as set menus, breakfast options, low-carb choices, children's meals, and side menu items will not be included in this offer. Customers can check for eligible menu items through Matsuya's official website and mobile app.

The promotion will be available at most Matsuya locations nationwide, with certain exceptions such as Narita Airport Terminal 3 and parking area outlets. Patrons are encouraged to utilize various ordering options, including ticket vending machines, tablets, mobile orders, and the Matsubento Net service to take advantage of this exclusive vegetable promotion.

Overall, Matsuya's initiative not only celebrates a significant milestone for the brand but also reaffirms its commitment to enhancing the dining experiences of its customers. By focusing on fresh ingredients and classic flavors, Matsuya continues to be a cherished spot for satisfying meals.