FANCL History Museum Celebrates 30 Years of Store Channels with Special Exhibition
The FANCL History Museum in Yokohama, managed by FANCL Corporation, is celebrating an exciting milestone: the 30th anniversary of its store channels. Starting on July 24, a special exhibition will be held to honor this milestone, providing visitors with insight into the journey of store channels from the opening of the very first direct shop — the Shizuoka Aobadai Store in 1995 — to the present day. Attendees will have the opportunity to experience the essence of FANCL's commitment to customer care through valuable artifacts, uniforms, and engaging stories that highlight the company's evolution over three decades.
One of the standout features of this exhibition is the revival of historical store uniforms. The display includes uniforms from various eras, with some recreated based on archival photographs and internal interviews to reflect the original design accurately. This showcases not only the fashion trends of each period but also the innovations in comfort and style that have come to define the brand.
Additionally, visitors will find a section dedicated to tracing the development of the store channels through nostalgic materials. This includes photographs from the opening day of the first direct store, a plethora of past loyalty cards, promotional items, and other memorabilia that evoke treasured memories associated with FANCL. Symbolic items representing the direct stores' growth, their connections with local communities, and memorable customer experiences will also be on display.
Another engaging aspect of the special exhibition is the “Heart of Shared Joy” corner, which features panels dedicated to the warm conversations between customers and staff that have characterized FANCL since the 1990s. This theme is rooted in the company's early staff manuals and emphasizes the enduring connection between the brand and its patrons. Visitors will also find heartfelt messages from the company's founders on the occasion of the 30th anniversary and stories shared by long-time loyal customers, capturing the essence of their experiences with FANCL.
The FANCL History Museum is not just a place for an exhibition; it strives to refresh and enhance its content regularly to offer new discoveries and joyful experiences to every visitor. The museum serves not only as a place for deeper learning about beauty and health but also as a venue for interaction among colleagues, family, and friends.
To visit the FANCL History Museum, reservations can be made via their corporate website under the “Tour Information” section. Each visit lasts approximately 70 minutes, and entry is free of charge. Options for online tours and group visits are also available upon request.
Located in the former FANCL headquarters in the Sakae district of Yokohama, the FANCL History Museum gathers a wealth of information celebrating the company's history and its commitment to resolving 'negatives' in beauty and health. The exhibition encapsulates FANCL's philosophy and showcases the evolution of its products. Visitors can experience not just passive viewing but also engaging hands-on experiences, like testing the early skincare line. Experience the essence of FANCL’s history that connects the past with the present, and learn about the unwavering commitment to their principles as they navigate the future.
One of the standout features of this exhibition is the revival of historical store uniforms. The display includes uniforms from various eras, with some recreated based on archival photographs and internal interviews to reflect the original design accurately. This showcases not only the fashion trends of each period but also the innovations in comfort and style that have come to define the brand.
Additionally, visitors will find a section dedicated to tracing the development of the store channels through nostalgic materials. This includes photographs from the opening day of the first direct store, a plethora of past loyalty cards, promotional items, and other memorabilia that evoke treasured memories associated with FANCL. Symbolic items representing the direct stores' growth, their connections with local communities, and memorable customer experiences will also be on display.
Another engaging aspect of the special exhibition is the “Heart of Shared Joy” corner, which features panels dedicated to the warm conversations between customers and staff that have characterized FANCL since the 1990s. This theme is rooted in the company's early staff manuals and emphasizes the enduring connection between the brand and its patrons. Visitors will also find heartfelt messages from the company's founders on the occasion of the 30th anniversary and stories shared by long-time loyal customers, capturing the essence of their experiences with FANCL.
The FANCL History Museum is not just a place for an exhibition; it strives to refresh and enhance its content regularly to offer new discoveries and joyful experiences to every visitor. The museum serves not only as a place for deeper learning about beauty and health but also as a venue for interaction among colleagues, family, and friends.
To visit the FANCL History Museum, reservations can be made via their corporate website under the “Tour Information” section. Each visit lasts approximately 70 minutes, and entry is free of charge. Options for online tours and group visits are also available upon request.
Visiting Information
- - Facility Name: FANCL History Museum
- - Location: 109-1 Iijima-cho, Sakae-ku, Yokohama, Kanagawa, Japan
- - Established: July 2022
- - Access: The nearest station is Ofuna Station on the JR Tokaido Line, Yokosuka Line, and Negishi Line, where a shuttle bus runs for about 10 minutes from the station, or it can be reached on foot in approximately 20 minutes. Free shuttle bus services are provided, with further details sent out once your visit date is confirmed. Private vehicle access is also permitted.
About FANCL History Museum
Located in the former FANCL headquarters in the Sakae district of Yokohama, the FANCL History Museum gathers a wealth of information celebrating the company's history and its commitment to resolving 'negatives' in beauty and health. The exhibition encapsulates FANCL's philosophy and showcases the evolution of its products. Visitors can experience not just passive viewing but also engaging hands-on experiences, like testing the early skincare line. Experience the essence of FANCL’s history that connects the past with the present, and learn about the unwavering commitment to their principles as they navigate the future.
Topics Consumer Products & Retail）
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