Ain Group Revamps Its Philosophy and Establishes New Brand Promise

Ain Group Revamps Its Philosophy

The Ain Group is excited to announce the revision of its philosophical framework, termed the "New Ain Declaration", along with the establishment of a new brand promise. This marks a significant milestone for the company, particularly as it prepares to achieve its mid-term vision, "Ambitious Goals 2034", aiming for a revenue target of 1 trillion yen by March 2025.

Since the initial formulation of the philosophy in 2012, the Ain Group has welcomed numerous new members, solidifying its commitment to innovation and growth. In line with these ambitious aspirations, the group aims to consolidate its values to create a unique value proposition in collaboration with its community.

New Ain Declaration

The New Ain Declaration encapsulates the challenging goals and guidelines for the Ain Group’s actions. This revised philosophical framework emphasizes the essence of the Group’s existence and activities. The Group Statement serves as a clear and concise declaration reflecting the foundational belief that "only when there is an environment where one can work with deep comfort and tackle challenges, can one truly devote themselves to patients and customers."

Group Values

To implement the Group Statement effectively, the Ain Group has delineated core values that every employee should embody. This involves the foundational principles guiding behaviors across its diverse business sectors.
The Ain pharmacies, AINZ&TULPE, AYURA, and Francfranc, are part of the collective identity of the Ain Group. The newly defined Group Values consist of three essential principles:

1. Continuous Integrity: Always remain sincere to stakeholders, including patients and customers.
2. Empathy and Creativity: Be a group that aligns with stakeholders' sentiments, engages with them empathetically, and encourages fearless challenges, stimulating creativity and innovation.
3. Shared Commitment: All employees are expected to embody and spirit these values, reinforcing a unified corporate culture that upholds them.

Brand Promise: "We're Glad Ain is in This City"

In a significant shift, the vision to be a company that stakeholders feel grateful for the existence of Ain in their communities has now transformed into the formal Brand Promise: "We’re glad Ain is in this city." This promise serves as a commitment to all stakeholders, paving the path towards fulfilling this vision.

For further details, visit the Ain Group's official webpage: Ain Group's Philosophy.