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Mashmatrix's New Bulk Merge Feature

In the world of data management, efficiency is key. With this in mind, Mashmatrix has unveiled a new feature designed to help Salesforce users manage their data more effectively—introducing the Bulk Merge feature for their Mashmatrix Sheet application. Since its rollout on August 24, 2025, this functionality allows users to merge up to 50 records at once, significantly improving the way data is consolidated within Salesforce.

Understanding the Bulk Merge Feature

One of the primary challenges faced by Salesforce users has been the limitation on the number of records that can be merged simultaneously, which has been capped at just three. This is especially problematic when handling larger datasets, as it primarily affects standard objects like accounts, contacts, leads, and cases. Custom objects, which represent unique business needs, were previously excluded from this function, thereby constraining the ability to consolidate data on a larger scale.

By implementing the Bulk Merge feature, Mashmatrix addresses this shortfall head-on. With the intuitive spreadsheet-like interface of Mashmatrix Sheet, users can effortlessly extract and merge duplicate records right from a single screen, enhancing overall data integrity and quality in the process.

Key Features of the Bulk Merge

1. Massive Merging Capability: The new feature enables the simultaneous merging of up to 50 selected records, transforming how users consolidate their information.
2. Comprehensive Object Support: Unlike the standard merging capabilities, which are limited to predefined objects, this feature accommodates all types of objects, including custom ones. This flexibility allows businesses to adapt the tool to their specific operational needs.
3. Single Screen Process: Users can perform all actions related to detecting duplicates, comparing records, and merging—all from the Mashmatrix Sheet interface, streamlining the workflow dramatically.
4. Seamless Integration with Existing Workflows: Existing configurations, such as filters and sort orders, remain intact, ensuring that the merging process does not disrupt established practices.

Use Cases for the Bulk Merge Feature

The applicability of the Bulk Merge feature is extensive:

• - Cleaning Lead Data: Marketing teams can now effectively manage duplicates generated during lead intake, sidestepping the cumbersome nature of merging just three records at a time.
• - Post-Merger Data Consolidation: Organizations undergoing transitions through mergers or integration can quickly consolidate accounts and contacts that have been duplicated, expediting the cleanup process.
• - Regular Maintenance of Custom Objects: Even for industry-specific custom objects, regular data consolidation becomes feasible through continued operational practices spearheaded by teams on the ground.
• - Support Case Management: Customer service teams can now aggregate duplicate cases efficiently, streamlining the customer support experience by centralizing histories.
• - Operational Consistency: Users can establish a consistent routine for monitoring and correcting duplicates, using detection rules to ensure comprehensive data integrity.

Availability and Pricing

The Bulk Merge feature is available as a premium option to customers utilizing Mashmatrix Sheet. The details are as follows:

• - Feature Name: Bulk Merge Action
• - Price: 10,000 yen per organization per month (excl. tax)
• - Launch Date: August 24, 2025, coinciding with the release of Mashmatrix Sheet version 35.0.

To enable this functionality, existing customers are encouraged to reach out to their sales representative. New users can test the feature through a free trial available on the Mashmatrix website.

About Mashmatrix Sheet

Mashmatrix Sheet provides a seamless interface for editing and viewing Salesforce data, making it resemble the ease of using Excel. This allows users to navigate and manage their data with familiar operations such as sorting, filtering, and bulk editing, thereby streamlining their Salesforce experience.

For more information, visit Mashmatrix's official site.

Company Overview

Founded in January 2008, Mashmatrix is committed to delivering the highest quality information access experiences across the globe. By offering the Mashmatrix Sheet product, they support their mission to enhance business success for their clients.

Company Name: Mashmatrix Co., Ltd.
CEO: Shinichi Tomita
Headquarters: 2-4-1 Iwamoto-cho, Chiyoda-ku, Tokyo 101-0032, Japan
Business Focus: Development and sales of information system software for enterprises, consulting for application development in cloud environments.

For inquiries regarding the product, reach out to the sales department at [email protected] or call 03-4520-5426.