#USA #Harrisonburg #Farmer Focus #Truly Creative #GDUSA Award

Truly Creative's Award-Winning Redesign of Farmer Focus Packaging

Truly Creative, an innovative design agency, has made waves in the graphic design world with its recent success at the prestigious 2024 Graphic Design USA (GDUSA) Best-of-Year Awards. Their redesign of packaging for Farmer Focus, a chicken brand renowned for its commitment to sustainability and humane farming practices, stood out among thousands of contenders for its unique approach to promoting conscious consumerism.

Farmer Focus, founded by a group of dedicated poultry farmers in the picturesque Shenandoah Valley, is more than just a brand; it’s a movement aimed at revolutionizing the food system. The essence of their mission is to support generational family farms and ensure that every chicken raised under their label is treated with the utmost respect and care. With certifications such as Certified Humane®, Farmer Focus marries the joy of eating well with ethical standards and environmental stewardship.

The redesign process, spearheaded by Truly Creative, was guided by Farmer Focus’s core principles of traceability, sustainability, and clear communication. Understanding that today's consumers are increasingly seeking transparency in the products they purchase, Truly Creative undertook a comprehensive review of the existing packaging. The team aimed to create a look that not only catches the eye of shoppers in retail environments but also conveys the brand’s values effectively at a glance.

An essential component of the redesign was the introduction of a color system that differentiates product lines and a unique 4-letter Farm ID on each package that links back to its specific farm of origin. This innovative feature not only adds a personal touch to each purchase but also informs consumers of the story behind their food, promoting a deeper connection with the brand and the farming community.

The 2024 GDUSA Best-of-Year Award is particularly noteworthy, as it signifies excellence in graphic design across diverse industries. This year, the awards attracted over 8,000 entries, ranging from Fortune 500 companies to emerging creative talents. By clinching this award, Farmer Focus's redesigned packaging demonstrates the powerful role that strategic design plays in capturing consumer attention and enhancing brand storytelling.

In a world where design can significantly influence purchasing decisions, Truly Creative's work highlights the importance of integrating artistic vision with functional design. The positive reception of the new packaging is a testament to the collaboration’s success in fostering consumer engagement and reinforcing Farmer Focus's mission.

As farmer-led practices gain traction amidst growing interest in sustainable food sources, Farmer Focus is determined to continue leading the charge, following the principles that guide their operations. With the momentum from this award, the brand is set to explore new avenues of creativity and innovation, ensuring that they continue delivering high-quality chicken products that meet the expectations of conscientious buyers.

In essence, Truly Creative’s redesign goes beyond aesthetics; it embodies a hopeful narrative of what the future of food can look like—one that respects both the environment and the integrity of those who nurture it.

About Farmer Focus

Farmer Focus prides itself on the promise embedded in its name—it is committed to working with family farmers dedicated to ethical practices. The company’s goals align with their commitment to promote and safeguard generations of farming, resulting in chicken that is not only delicious but also aligns with the values of sustainability and humane treatment.
For more information about Farmer Focus and its mission, visit FarmerFocus.com.