Cultive's Mission to Enhance Corporate Culture
Special Thanks Inc. is excited to announce that its transformative internal branding service, Cultive, will be exhibiting at the upcoming PR EXPO 2025, scheduled from June 25 to June 27 at Tokyo Big Sight. This exhibition focuses on public relations and investor relations services, providing a perfect platform for Cultive to demonstrate its innovative approach to fostering corporate culture through emotionally resonant experiences.
With the theme of "Our Unique Identity but New," Cultive believes that the essence of a company lies in how its core values manifest through the daily actions of its employees. By nurturing this culture, organizations can create a distinct competitive advantage in their industry. Cultive has developed a robust methodology that combines a unique survey system with targeted cultural initiatives to support organizational growth.
The Essence of Cultive
Cultive specializes in creating meaningful experiences that align with a company's identity, enabling employees to embody and express its core values. The service is built on a dual-pronged approach: a strong capability to design meaningful corporate culture and the ability to craft unforgettable experiences that resonate with employees. This method transcends traditional event planning; Cultive focuses on transforming experiences into expressions of brand identity.
At PR EXPO, Cultive will share successful case studies and the tangible effects of cultivating corporate culture on organizational dynamics. Attendees can expect to gain insights into how internal branding can maximize the emotional investment of both employees and companies, ultimately strengthening organizational resilience and enhancing corporate value.
Highlights of the Exhibition
- - Unveiling Cultive’s Unique Logic: Attendees will learn about the cultural nurturing cycle that forms the foundation of Cultive's services. Backed by collaborative research with the University of Tsukuba's Center for Psychological Support Development for Workers, the booth will elucidate the cycle's structure, the application of the culture survey, and the significance of internal events in cultural cultivation. This session will address the pressing question: how do you nurture corporate culture?
- - Crafting Impactful Experiences: Cultive prides itself on designing memorable experiences that emotionally engage employees, reflecting the unique traits of their companies. Visitors will be treated to visuals and narratives showcasing the behind-the-scenes process of event design, illustrating how client aspirations are transformed into impactful events.
With a focus on the deep-seated feelings employees carry about their companies, Cultive's internal events are designed to enhance organizational power and elevate corporate value. Anyone interested in how effective internal branding can communicate a company's identity, both internally and externally, should definitely visit Cultive's booth.
Exhibition Details
- - Date: June 25-27, 2025
- - Hours: 10:00 AM to 6:00 PM (final day until 5:00 PM)
- - Location: Tokyo Big Sight, Koto City, Tokyo
- - Booth Number: 14-26 in the PR EXPO section dedicated to public relations, investor relations support, branding, and digital PR.
Free registration is required for attendee entry. Ensure you register in advance to visit Cultive’s enlightening exhibition.
About Cultive
Cultive is a unique culture-building service that transforms the essence of a company into tangible experiences. Not merely a consulting firm or production company, Cultive comprises a team of professionals dedicated to embedding culture within organizations. They assist in articulating core values, creating events, producing video content, and designing office environments.
Cultive aims to ensure that the core identity of a business is recognized and embraced, paving the way for a stronger, cohesive corporate culture where employees feel valued and engaged in their work.
For more information about Cultive, visit
Cultive's official website.
Company Information
Special Thanks Inc.
- - CEO: Kensuke Uematsu
- - Founded: April 2015
- - Location: 4F, Read C Meguro Futakotamagawa, 3-15-6 Nishigotanda, Shinagawa-ku, Tokyo
- - Capital: ¥9,000,000
- - Business Focus: Cultive, a culture-building service aimed at enhancing happiness for people and companies.
- - Contact: Watanabe at takara.watanabe@sp-thanks.com, Phone: 03-3868-0998