#Japan #Tokyo #Public Relations #Policy PR DX #Glass Rock

Bridging the Gap in Public and Private Communication

In an era flooded with information, it has become increasingly challenging for government agencies to effectively communicate ‘accurate information’ to the public. This difficulty hinders the ability to induce behavioral changes in citizens and address societal issues. Simultaneously, private-sector public relations must now transcend mere corporate interests to recognize social implications—a shift that demands proactive engagement and collaboration.

To address these challenges, the Policy PR DX Association, based in Minato City, Tokyo and represented by Director Arika Matsui, has embarked on an innovative initiative. This initiative invites public and private communication professionals to engage collaboratively beyond their organizational boundaries. The newly formed “Public-Private PR Study Group” aims to create a platform for practical integration of strategies that combine the public sector's trustworthiness with the private sector's agility and creativity.

The Need for Collaborative Communication Now

The project stems from the recognition that today's public communication cannot merely rely on delivering facts; it must also foster a two-way dialogue that resonates within communities. The Public-Private PR Study Group will serve as an actionable platform keen on shared objectives focused on improving societal implementation.

Core Concept of the Public-Private PR Study Group

This community will be more than just an educational platform. We are committed to providing three essential values:

1. Sharing Practical Knowledge: We will avoid abstract theories and focus on actionable case studies of ‘real PR’ that participants can implement immediately.
2. Cultivating a Co-Creation Mindset: Participants will learn to understand and translate the logic behind both public and private perspectives, developing capable professionals who can mediate between both fields.
3. Networking Opportunities: The group will foster a supportive environment for communication executives across organizations to create lasting connections and collaboration.

Launching Event Overview

To kick off this initiative, a talk event titled “Public-Private Collaboration for Effective Communication” will be held at Glass Rock, Toranomon Hills on January 26, 2026, from 19:00 to 20:30. Attendees will hear from various experts in the field and discover practical insights into effective public relations.

Event Details:

• - Date: January 26, 2026
• - Time: 19:00 - 20:30 (followed by optional networking)
• - Location: Glass Rock, Toranomon Hills, B1F
• - Fee: 500 yen (includes one drink), free for government officials and Glass Rock members
• - Registration: Event Registration Link

Program Schedule:

Time	Content	Speakers
--	---------------	-------
19:00	Opening: The Importance of Public-Private PR Collaboration	Ryota Kosuge, Arika Matsui
19:10	Insights from a Government Perspective: Realities of PR in Kasumigaseki	Tomoko Nishikawa, Toshiyuki Yoshida, Ryota Kosuge
20:00	Public Relations Skills and Mindset: An Introductory Guide	Ken Kato, Arika Matsui

Recommended for:

• - Professionals in government or local administration seeking to enhance policy communication.
• - Private sector individuals focused on accelerating collaborations with public entities through PR.
• - Anyone dedicated to ensuring accurate information reaches the public effectively.

Speaker Profiles

• - Ryota Kosuge: Co-creation Coordinator at Glass Rock, former head of the Flying Car Project at the Ministry of Economy, Trade and Industry.
• - Tomoko Nishikawa: Leader of the PR and Marketing Team at the Ministry of Education, Culture, Sports, Science and Technology.
• - Toshiyuki Yoshida: Brand Communication Manager at JEITA, former Director of Public Relations at the Ministry of Economy.
• - Ken Kato: Secretary-General of the New Public Interest League and former PR Advisor for the Ministry of Education and Tokyo.
• - Arika Matsui: Director of the Policy PR DX Association and former Advisory Strategist at the Ministry of Internal Affairs and Communications.

About the Organizations

The Policy PR DX Association aims to support digital transformation and strategic communication in public policy dissemination, collaborating with public and private sectors to address societal challenges. Glass Rock, located in Toranomon Hills, serves as a collaborative platform where startups, large corporations, and government entities converge to innovate new business values.

Contact Information

For inquiries regarding this initiative, please contact:
Policy PR DX Association Headquarters**
Email: [email protected]