Shipley Do-Nuts Expands Its Horizons
In a significant development for donut lovers, Houston-based Shipley Do-Nuts, recognized as one of the largest and fastest-growing donut brands in the country, has signed an agreement for the establishment of 22 new franchise locations across Florida and Tennessee. This move is spearheaded by Virentes Partners Group, a private investment platform that has ventured into the hospitality industry through its subsidiary, Virentes Hospitality.
A Strategic Investment
The collaboration between Shipley Do-Nuts and Virentes represents the largest franchise commitment for Shipley in 2024. Founded in 1936, Shipley Do-Nuts serves an array of fresh, handmade donuts, a hallmark of their brand that reflects quality and tradition. From their iconic plain glazed donuts to a diverse selection including iced and filled varieties, the menu is sure to attract newcomers and loyal fans alike.
Jim D'Aquila, Managing Member and Chief Investment Officer of Virentes, expressed confidence in the partnership, stating, "We exhaustively researched dozens of franchise concepts to expand our hospitality portfolio, and Shipley came out on top with craveable and highly differentiated products and an outstanding leadership team." This sentiment is echoed by both brands, with a shared vision focused on operational excellence and franchisee support.
Upcoming Locations
Virentes plans on opening three Shipley Do-Nuts locations in 2025, specifically in Nashville, Tennessee, and Jacksonville and Tampa, Florida. To ensure a successful rollout, Virentes has appointed Andrew Povec as Vice President of Operations, overseeing the development and operational strategies.
Speaking on the expansion, Keith Sizemore, Senior Vice President of Franchise Development at Shipley, noted that collaborating with experienced operators like Virentes is vital for ensuring the brand's values are executed properly.
A Booming Business
Shipley Do-Nuts is certainly on the rise, having recently surpassed 360 units this year and aiming for record openings in consecutive years. The brand's development pipeline has flourished, with over 110 units added in 2024 alone. Furthermore, Shipley is not stopping there; it plans to enter North Carolina and Virginia in early 2025, expanding its presence even further throughout the Southeast.
The popularity of Shipley Do-Nuts continues to grow, establishing a strong nationwide presence with potential markets available in 46 states. This is a calculated endeavor to cater to demand while enhancing brand recognition.
Conclusion
Shipley Do-Nuts stands as a prime example of successful brand expansion while maintaining quality and community focus. With ongoing efforts to build partnerships like this one with Virentes, franchisees and customers alike can anticipate a delightful experience as the brand continues to grow and evolve. For those interested in investing in the Shipley brand or learning more about their offerings, visit
ownashipleydonuts.com.
About Shipley Do-Nuts
Founded in Houston in 1936, Shipley Do-Nuts is one of America's oldest and largest donut brands. With a portfolio of over 360 locations, its commitment to quality and community remains a cornerstone of its philosophy. Shipley is a top-ranking brand on the Entrepreneur's Franchise 500 list and boasts a significant presence across multiple states.
About Virentes Partners Group
Virentes Partners Group is a private investment firm dedicated to partnering with leading consumer brands. Established in 2022, it specializes in supporting and managing high-growth companies like Shipley Do-Nuts, seeking to create opportunities in various sectors.