Dentsu Research Unveils DigSports Fraimo, an AI System for Senior Fitness Assessment

Introduction

Dentsu Research has recently announced the launch of a remarkable new fitness assessment system, named DigSports Fraimo, set to be available from late August 2025. This innovative platform employs artificial intelligence (AI) to measure the physical fitness of seniors, providing insights into their flexibility, agility, strength, and balance. With the aim of reducing fall risks, the system also suggests personalized exercise routines tailored to each individual's capabilities.

Background

The urgency surrounding senior health has been brought to the forefront by Japan's health policies, which encourage local governments to develop comprehensive health promotion plans. According to a survey conducted in February 2022, approximately 74.0% of municipalities are now formulating these plans, reflecting a growing commitment to enhancing public health. The government has identified the role of Information and Communication Technology (ICT) as vital in these initiatives, advocating for effective strategies that enable active participation in health enhancement.

Dentsu Research has been at the helm of health innovation since 2019 with its introduction of DigSports, which identifies suitable sports for different individuals. The company has consistently integrated technology into health promotion, having developed an online health system and supported initiatives aimed at fostering exercise habits within local communities. Building on this extensive knowledge and experience, Dentsu Research has developed the DigSports Fraimo to specifically cater to the needs of the senior demographic.

Features of DigSports Fraimo

DigSports Fraimo stands out not only for its dependence on AI but also for its user-centric design aimed at maximizing accessibility and safety. Here are some of its key features:

1. Easy-to-Use Interface: Designed for simplicity, the system allows users of varying expertise to conduct fitness assessments effortlessly. With intuitive guidance throughout the process, both evaluators and participants can engage with minimal training or operational demands.

2. Safety-Centric Testing: Understanding the challenges faced by seniors, the system allows physical assessments to be conducted in a seated position. This innovative approach ensures that those who find it difficult to stand can still participate in fitness evaluations safely, utilizing patented techniques to estimate physical fitness levels accurately while seated.

3. Immediate and Understandable Reports: The evaluation reports generated by DigSports Fraimo are designed to be comprehensible by anyone, regardless of their medical or fitness background. This ensures that participants can immediately leverage their results to take actionable steps toward healthier lifestyles, encompassing both dietary advice and exercise recommendations.