Transforming Sales Efficiency: How SalesNow Boosts Productivity for Persol Career

In the competitive world of sales, efficiency is key. Recently, Persol Career Corporation, renowned for their career placement service doda, adopted the corporate database SalesNow to streamline their operations. This transition promises to yield substantial benefits, as it not only minimizes workload but also enhances the quality of sales approaches.

Challenges Faced Before Implementation

Before integrating SalesNow, Persol Career's sales teams faced significant challenges. One of the main hurdles included the excessive time spent on information gathering prior to initiating sales approaches. The sales team relied heavily on a house list stored within Salesforce, yet the potential of that resource was not fully realized. They aimed to improve the quality of their sales strategies through data-driven preparations and hypothesis testing, but effective methods were lacking.

Reasons for Choosing SalesNow

The decision to adopt SalesNow was heavily influenced by several factors:
1. Comprehensiveness of Activity Data: SalesNow provides exhaustive corporate information, including activity data that can serve as triggers for sales approaches.
2. Ease of Integration with Salesforce: The seamless operation of SalesNow in conjunction with Salesforce was a significant draw, as it ensured that the sales team could efficiently harness all available data.

Achievements Post-Implementation

After the deployment of SalesNow, the outcomes were immediate and impressive:

- Labor Savings: Each sales representative experienced a reduction of one full business day in their workload each month, allowing them more time to focus on actual selling activities.
- Enhanced Conversion Rates: The improved quality of sales approaches led to nearly doubling the conversion rates of leads into actual negotiations, showcasing the effectiveness of data utilization.

Future Outlook

Looking ahead, the implementation of SalesNow is set to amplify productivity further. The company envisions:

- Wider Engagement: With improved data utilization, there will be an increase in the total quantity of approaches made to potential clients.
- Quality Customer Engagement: By leveraging high-quality data, sales representatives will be able to better identify and address client needs, resulting in more effective interactions with prospective customers.
- Revitalization of Existing Leads: There is also an opportunity to reignite interest in previously inactive leads within the existing house list, thereby maximizing resource utilization.

For more detailed insights into this case study, visit the full article at SalesNow Case Study.

About SalesNow

SalesNow is a cloud-based corporate database powered by AI. It encompasses data on approximately 5.4 million companies in Japan, making it one of the largest corporate databases in the country. By integrating AI and data, SalesNow enables organizations to build high-performing sales teams.

The current landscape of B2B sales still faces inefficiencies such as manual data collection and tedious outreach processes. By employing SalesNow, sales teams can leverage data across all aspects of their endeavors, facilitating better decision-making and actions that lead to enhanced outcomes. This transformation heralds a new era for sales organizations aimed at achieving heightened productivity and efficiency.